Mumbai: Adobe has announced the appointment of Ben Goodman as President of Asia Pacific (APAC) & Digital Experience (DX) Japan. In this role, Goodman will lead Adobe’s business across APAC and its Digital Experience operations in Japan, reporting to Stephen Frieder, Chief Revenue Officer, Adobe Enterprise.
“Ben’s leadership experience aligns perfectly with Adobe’s ambitions in APAC and Japan. He brings a strong vision for growth, a strong record of delivering customer value and a proven history of building successful teams across this diverse region,” said Frieder.
Goodman brings over two decades of leadership experience across APAC and Japan, driving transformation at multinational and regional organisations. He joins Adobe from Okta, where he served as Senior Vice President and General Manager for Asia Pacific and Japan, leading the company’s regional operations and growth strategy. This move also marks Goodman’s return to Adobe, having previously served as Managing Director of Digital Experience Sales in APAC in 2019 and 2020.
“APAC and Japan are emerging leaders in adopting and scaling innovation like AI, and businesses are looking to seize this opportunity to deliver highly relevant and engaging customer experiences. I am energised at the opportunity to foster Adobe’s collaboration with our customers and partners to drive experience-centric growth,” said Goodman.
Adobe continues to strengthen its presence in the region with a strong focus on Customer Experience Orchestration (CXO), bringing together creativity, marketing, and AI to deliver intelligent, scalable, and connected customer experiences. By enabling brands with category-defining innovation, Adobe empowers marketers and creatives to drive measurable growth, creativity, and impact.
