New Delhi: After a groundbreaking debut, ad:tech HONOURS returns in 2026 with its Second Edition, poised to become the definitive benchmark for technology-driven transformation and excellence in advertising.
Organised in partnership with the International Advertising Association (IAA) – India Chapter, ad:tech HONOURS 2026 is set to recognize the most impactful uses of marketing technology, data, platforms, and innovation shaping the future of marketing in India.
Spotlight Shift: Taking Center Stage on Day 1
Recognizing the growing significance and prestige of the awards, the HONOURS 2026 ceremony will now take place on Day 1 of ad:tech New Delhi. This shift gives outstanding work the prime spotlight, setting the celebratory tone right at the start of India’s most influential marketing and technology event.
Expanded Framework: 22 Categories for a Future-Ready Ecosystem
Building on last year’s strong momentum, ad:tech HONOURS dramatically expands from 10 to 22 categories. This deeper recognition framework covers:
- MarTech & AdTech
- Content Ecosystems & Commerce
- Platform Innovation
- Creator Excellence
- AI, Data, and Performance Marketing
The broadened scope ensures recognition across the full marketing value chain—brands, agencies, platforms, publishers, creators, and technology enablers.
“Expanding the awards from 10 to 22 categories reflects how rapidly new-age platforms, tools, and solutions are redefining modern marketing. HONOURS 2026 captures this evolution — acknowledging innovation that drives real business impact for marketers.”— Jaswant Singh, Country Head, ad:tech India
Strong Foundation Built in Year One
The inaugural edition saw strong participation across the marketing ecosystem, with winners demonstrating excellence in innovation, platform impact, and measurable performance. Notable 2025 winners included The Trade Desk, ARM Worldwide, Publicis, Social Beat, Tyroo, Trackier, and more. These winners set a strong benchmark for the second edition, inspiring the expanded framework and elevated focus for 2026.
Why ad:tech HONOURS is the Industry Standard
The awards are designed to elevate more than just creative output. They celebrate true impact by:
- Measuring Impact, Not Just Output: Evaluating innovation, technology application, strategy, and measurable business results.
- Recognizing the Entire Ecosystem: Spanning brands, agencies, martech, adtech, publishers, creators, and innovators.
- Setting a Modern Benchmark: Categories are aligned with the capabilities shaping the next decade of marketing, including AI, automation, data, commerce, CX, and innovation.
“The partnership between ad:tech and IAA continues to be rooted in our shared commitment to elevating India’s marketing ecosystem. As we step into the second edition of HONOURS, we are proud to strengthen this platform that champions innovation, collaboration, and long-term industry growth.”— Abhishek Karnani, President, IAA India Chapter
Nominations & Event Details
The ad:tech HONOURS Awards 2026 ceremony is set to bring together CMOs, founders, creators, technology leaders, and platform partners for an evening dedicated to recognizing exceptional work.
- Nominations: Now Open
- Honours Night: 18 March 2026
- Venue: Yashobhoomi Convention Centre (IICC Dwarka), New Delhi
- Drinks reception begins at 6 PM
Access & Benefits:
Every shortlisted entry receives two complimentary passes. VIP Pass holders of ad:tech New Delhi 2026 also gain entry.
