The Asian Federation of Advertising Associations (AFAA) is introducing its first unique pan-Asian awards ‘Changemakers for Good.’
Srinivasan Swamy, Chairman, AFAA, said, “we held a lot of discussions across Asia and came to the conclusion that in a world that is seeking out good in every single aspect of life, and even willing to pay a premium where they see something good, the time was ripe to salute what we call Changemakers for Good.”
Swamy added, “This is a very simple set of four awards. And since we believe that the communication, or acts by these wonderful people is really priceless, we decided there would be no entry fee.”
The four categories are as follows:
1) Advertising, for messaging that has been transformational in the public space.
2) Government; which is for a similar messaging but from the Government or an arm of the Government.
3) Industry Leader; for a leader in the communications industry who has consistently led societal change in the last few years.
4) Innovation; where technology or a radically different approach has made a difference in the lives of people. The period for the advertising messages would be the calendar year 2022.
An official statement from AFAA read, “This is our pan Asian effort as a responsible industry association to highlight how communication has been used as a force for good. We believe this will position our industry in the right way, excite the younger generation to come and be a part of our industry and focus on some aspects of our industry that are unique to us.”
The awards will be judged in a two-tiered manner, National and then Pan Asian. The final winners will be felicitated at the AdAsia Seoul Korea in October ’23.
Detailed nominations with all relevant attachments can be submitted at [email protected] along with contact details. Nomination deadline is March 15, 2023.
