San Francisco: Affle has announced the appointment of Martin Price as Vice President, Products, reinforcing the company’s commitment to accelerating innovation and growth through its AI-led platform strategy.
In his new role at Affle Inc, Price will lead the Affle 3i verticalised AI-led platform strategy and drive product innovation aimed at scaling the company’s Consumer Platform for 10x growth. With more than two decades of industry experience, Price has previously held senior product leadership roles at companies including Liftoff, Vungle, Yahoo!, Vdopia, OpenX and BidMachine.
The appointment is part of Affle’s broader expansion strategy in developed markets led by Sameer Sondhi.
“We are excited to welcome Martin, who brings a powerful combination of strategic vision, deep industry knowledge, strong market understanding, and execution discipline,” said Sameer Sondhi, CEO of North America and Chief Strategic Investments Officer at Affle. “Martin’s background in developing and scaling impactful products will play an important role as we continue to strengthen our presence and capabilities across developed markets. His expertise and leadership will help shape the next wave of product innovation in this exciting GenAI era, where delivering meaningful value to our customers and partners across our key industry verticals is essential. We look forward to the innovation and strategic depth that Martin will bring to our global product organization.”
Commenting on the strategic focus of the company’s technology platform, Charles Yong, Chief Architect & Technology Officer at Affle, said, “As Affle continues to scale in the AI era, our 3i strategy, focused on innovation, impact, and intelligence, remains central to our product development approach. The appointment of Martin Price represents an important step in translating this innovation into impactful, market-ready product experiences with deeper vertical integration of first-party data signals. Backed by 39 unique patents with around 300 enforceable patent claims, our technology foundation remains a key differentiator as we unlock the full potential of our IP portfolio with strengthened product leadership.”
Sharing his thoughts on the new role, Martin Price said, “I am honored to join Affle and step into the role of Vice President, Products at a defining moment for the industry. Affle is uniquely positioned at the intersection of AI-driven consumer intelligence and performance-led marketing for leading brands and advertisers across industry verticals. Building on Affle’s strong foundation, my priority will be to remain focused on an innovation-led approach, driving real business impact with disciplined delivery. I look forward to helping shape the next chapter of Affle’s product growth.”
