Mumbai: Affle (India) Limited, the global consumer intelligence technology company, today announced winning 81 recognitions across categories and geographies in the latest edition of the AppsFlyer Performance Index. On Android, which is the most dominant mobile OS, Affle’s Appnext Platform was recognized as the leading non-Self Reporting Network (SRN) platform globally on AppsFlyer Retention Index in the Non-Gaming categories. It was also ranked amongst the Top 5 platforms across multiple categories for Non-Gaming Android apps in the IAP (In-App Purchase) Index, which recognizes the platform’s ability to engage vast numbers of paying users on a global scale when measuring its performance.
Appnext delivered exceptional results to take the #2 spot as an independent platform for Southeast Asia, #3 for Africa and #6 for Eastern Europe in the Growth Index, which measures the fastest growing media sources in the region. Appnext has cemented its reputation as one of the leading marketing platforms globally, basis these prestigious rankings.
Talking about it, Elad Natanson, CEO of Appnext said “We are highly encouraged by the recognitions earned by Appnext in the recent AppsFlyer Index and are thankful to our customers for consistently adopting us as their no. 1 independent (non-SRN) mobile marketing platform. With an end-to-end technology-driven offering from Appnext, we strive to offer innovative discovery solutions that place advertisers’ apps and services in front of valuable users, at a significant scale. Appnext is dedicated to further accelerating this journey, enabling mobile OEMs, operators, and advertisers to better engage with their users, improve customer experiences and build greater brand loyalty.”
Commenting on this development, Anuj Khanna Sohum, the Chairman, MD, and CEO of Affle said, “I am incredibly proud of Appnext for such inspiring wins and standing out as the leading independent (non-SRN) platform globally that fundamentally transforms mobile ads into on-device and in-app consumer recommendations, delivering conversions spanning the entire consumers’ online journey. I also congratulate our Jampp platform teams for featuring amongst the Top-10 on the SKAN Index (iOS) as well as RevX for being amongst the top scorers in the Remarketing Index of AppsFlyer. Our growth is anchored on the loyalty of our customers across all growth industry verticals and our position in the ecosystem as the preferred mobile marketing platform across global emerging markets and beyond”.
On iOS, where the recent iOS14.5 related changes required many updates to comply with SKAN, Affle’s Jampp Platform was rated amongst the Top 10 platforms globally on the SKAN Index Power Rankings. On the Remarketing Index, Affle’s RevX and Jampp Platforms scored highly and ranked amongst the Top 10 in several fast-growing strategically important regions like APAC & LATAM. RevX platform was recognized as the #1 independent platform for Remarketing in APAC (non-gaming) with an overall category rank of #6 after Facebook, Google, Twitter, and Kakao platforms.
