Friday, February 6, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Industry Brief

AI cannot judge or feel the pulse of the audience: Musicians Mahesh Raghvan and Nandini Shankar

by MN4U Bureau
October 12, 2023
in Industry Brief
Reading Time: 2 mins read
A A
AI cannot judge or feel the pulse of the audience: Musicians Mahesh Raghvan and Nandini Shankar

AI cannot judge or feel the pulse of the audience: Musicians Mahesh Raghvan and Nandini Shankar

Share Share ShareShare

AI cannot judge or feel the pulse of the audience, and seeing original music garnering millions of views on YouTube is very encouraging, said the musician couple Mahesh Raghvan and Nandini Shankar at ABP Network’s The Southern Rising Summit. The couple, who rose to fame with their musical video, “The Kapi Dance,” shared their musical journey and how they found love while collaborating on the song during a session titled ‘Making Music: Crafting A New Style’ at the Summit.

“I started with music when I was 3. Later, I discovered an app on my iPad that allowed me to play Indian notes. Kapi is a raga in Carnatic music, which is equivalent to raga Mishra Pilu in Hindustani music which became the inspiration for The Kapi Dance,” said Mahesh.

Talking about whether AI technology will spoil creativity, he said, “AI cannot judge or feel the pulse of the audience. In every profession, you have certain tools to help you, but in the end, what matters is how much you learn, how much knowledge you have. What truly matters is how much the audience loves your music, and that completely depends on the musician.”

Adding to this, Nandini elaborated,” We shot the video in Chennai, and it is an original song. Seeing such support, appreciation, and getting over a million views is definitely encouraging for us.”

Apart from finding success in their musical careers, Mahesh and Nandini also found love while collaborating on their common passion – music. Speaking about their first meeting, Shankar said, ” I first followed her on Instagram. After talking, we decided to meet a few months later to collaborate on the song. Later, we became friends and eventually decided to get married.”

Meanwhile, Nandini, who is also a Chartered Accountant and comes from a family of musicians, has also worked as an investment advisor for a bank. Sharing about how she decided to make music her career, she said, “The importance of education was never undermined in my family. I topped my school and chose to become a Chartered Accountant. I worked as an investment advisor for a bank, but since I was working five days a week with the bank and performing during the weekend, it was then I decided to pursue music.”

The musical couple performed a classical rendition of their popular music video, “The Kapi Dance,” and enthralled the audience with their musical talent at the Summit.

The ‘Southern Rising’ Summit was conceptualized and instituted by ABP Network as a tribute to the exceptional growth, cultural opulence, and societal harmony exemplified by the southern states of India. It aimed to celebrate the spirit and richness of the southern states, united on a singular mission of driving a transformative journey for India. The summit witnessed profound deliberations and the sharing of insights by the movers and shakers of South Indian states and Union Territories.

Feedback: [email protected]
(This information is published from a press release.)

Tags: ABP NetworkMahesh RaghvanNandini ShankarThe Southern Rising Summit

RECENT POSTS

T.V. Today Network Limited Wins Gold Shield at ICAI Excellence in Financial Reporting Awards 2024-25; CFO also honoured by ICAI
Industry Brief

T.V. Today Network Limited Wins Gold Shield at ICAI Excellence in Financial Reporting Awards 2024-25; CFO also honoured by ICAI

February 4, 2026
0

Mumbai: T.V. Today Network Limited has once again set a benchmark for financial excellence, winning the Gold Shield in the...

Read moreDetails
NDTV at the Heart of the Global Story: Bringing the World to India and India to the World
Industry Brief

NDTV at the Heart of the Global Story: Bringing the World to India and India to the World

February 4, 2026
0

Mumbai: In a world marked by shifting alliances, geopolitical recalibration, and economic realignments, decisions taken in distant geographies increasingly carry...

Read moreDetails
NDTV Establishes Clear Digital Leadership with Strong January Viewership
Industry Brief

NDTV Establishes Clear Digital Leadership with Strong January Viewership

February 2, 2026
0

Mumbai: NDTV recorded a strong digital performance on YouTube in January 2026, reinforcing the network’s leadership and growing influence in...

Read moreDetails
Network18
Industry Brief

All Top Streams across World – Network18 Leads across on Budget Day 2026

February 1, 2026
0

On the much-anticipated Union Budget Day 2026, Network18 platforms, CNBC-AWAAZ, CNBC-TV18, News18 India and CNN-News18, featured among the top-viewed news...

Read moreDetails
AŚVA – Advanced Schools Vision Alliance Launched at The Lawrence School, Lovedale
Industry Brief

AŚVA – Advanced Schools Vision Alliance Launched at The Lawrence School, Lovedale

January 30, 2026
0

Kochi : The national launch of AŚVA – Advanced Schools Vision Alliance was held on Thursday, January 29, at The...

Read moreDetails
Tamil Nadu CM MK Stalin
Industry Brief

CM MK Stalin, Udhayanidhi, and Kamal Haasan to Share the Stage as NDTV Brings Tamil Nadu’s Biggest Political Voices Together Ahead of 2026 Polls

January 28, 2026
0

Mumbai: As Tamil Nadu prepares for one of the most closely watched Assembly elections in recent years, NDTV will bring...

Read moreDetails

LATEST NEWS

VALUE 360 names Atul Sharma as Chief Executive Officer

VALUE 360 names Atul Sharma as Chief Executive Officer

February 5, 2026
Marico to make strategic investment in functional wellness brand Cosmix

Marico to make strategic investment in functional wellness brand Cosmix

February 5, 2026

ANALYSIS

Maruti Suzuki Arena leads Radio ad charts; top brands drive 7% of 2025 volumes: TAM AdEx
Analysis

Maruti Suzuki Arena leads Radio ad charts; top brands drive 7% of 2025 volumes: TAM AdEx

February 5, 2026
0

Mumbai: Radio advertising in India maintained a steady recovery trajectory in 2025, registering a 2% year-on-year rise in ad volumes,...

PEOPLE

VALUE 360 names Atul Sharma as Chief Executive Officer
People

VALUE 360 names Atul Sharma as Chief Executive Officer

February 5, 2026
0

New Delhi: Indian public relations firm Value 360 Communications Limited has announced the appointment of Atul Sharma as its Chief...

MARKETING

Marico to make strategic investment in functional wellness brand Cosmix
Marketing

Marico to make strategic investment in functional wellness brand Cosmix

February 5, 2026
0

Mumbai: Marico Limited has signed definitive agreements to acquire a 60% stake in Cosmix Wellness Private Limited, the parent company...

Subscribe to Newsletters

ADVERTISING

Spikes Asia names McDonald’s as its 2026 Advertiser of the Year
Advertising

Spikes Asia names McDonald’s as its 2026 Advertiser of the Year

February 5, 2026
0

Mumbai: Spikes Asia, APAC’s most prestigious award for creativity and marketing effectiveness, has announced McDonald’s as its 2026 Advertiser of...

PRINT

Trump Posts India Today ‘Newsmakers of the Year’ Cover Amid India–US Trade Developments
Media

Trump Posts India Today ‘Newsmakers of the Year’ Cover Amid India–US Trade Developments

February 3, 2026
0

New Delhi: US President Donald J. Trump on Monday shared the cover of India Today magazine’s “Newsmakers of the Year...

AUTHOR'S CORNER

The End of Greenwashing: How 2026 Brands Must Prove Environmental Impact, Not Just Claim It
Authors Corner

The End of Greenwashing: How 2026 Brands Must Prove Environmental Impact, Not Just Claim It

February 5, 2026
0

For years, the beauty industry has comfortably sat behind reassuring words - clean, green, pure, conscious. These adjectives were meant...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Maruti Suzuki Arena leads Radio ad charts; top brands drive 7% of 2025 volumes: TAM AdEx

Maruti Suzuki Arena leads Radio ad charts; top brands drive 7% of 2025 volumes: TAM AdEx

February 5, 2026
VALUE 360 names Atul Sharma as Chief Executive Officer

VALUE 360 names Atul Sharma as Chief Executive Officer

February 5, 2026
Marico to make strategic investment in functional wellness brand Cosmix

Marico to make strategic investment in functional wellness brand Cosmix

February 5, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.