Tuesday, June 6, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

AI-led platforms can revolutionize and simplify the entire influencer marketing space with targeted and effective solutions: Kunal Kishore Sinha, clanconnect.ai

by Kalpana Ravi
October 29, 2020
in Exclusive, Featured
Reading Time: 4 mins read
A A
AI-led platforms can revolutionize and simplify the entire influencer marketing space with targeted and effective solutions: Kunal Kishore Sinha, clanconnect.ai
Share Share ShareShare

ClanConnect, is India’s first and only AI-driven smart platform for influencer marketing.

ClanConnect is a one-stop platform for influencer marketing campaign management for both influencers and brands. It facilitates seamless collaboration between content creators and marketers to optimize the value of their branded content.

Kunal Kishore Sinha, COO (Chief Operating Officer) – clanconnect.ai on their expansion plans, the use of AI for Influencer marketing and more……

ClanConnect the journey

The idea of launching a product in the influencer marketing space came to us in April 2019. The next six months were spent researching the vast and burgeoning sector, garnering an in-depth understanding of international markets and brands, identifying the key areas of massive growth potential in India, and reading numerous global reports on influencer marketing. After decoding global solutions and setting up an actionable plan, actual work on the platform started in September, and we finally launched ClanConnect.ai last month!

ClanConnect recently got seed money worth 5 Cr, your thoughts and way forward?

We were actually looking to raise a much smaller amount to contribute toward building the business. There was a portfolio of key investors that we were keen on bringing on board. However, when we saw prominent investors with a remarkable repertoire of experience in scaling high-growth businesses, we did not want to miss the chance of working with them. Thus, ClanConnect ended up raising a substantial INR 5 crore.

Having raised this significant amount, we are now investing in new technology to develop phase two of our product, which will go live in October. We will also leverage the amount to ramp up the process of bringing influencers on board our platform and also expand our marketing efforts.

How does AI work in terms of identifying influencers and the relevant brand/Marketer?

Every influencer leaves a long digital footprint that is replete with data points around the traction they garner with each post. ClanConnect’s technologically-advanced AI tool analyses these publically available data points to understand a particular influencer’s social media performance, follower quality, level of engagement, audience demographics, etc, to give brands the right recommendations for influencers to can deliver the highest impact with their campaigns.

The sophisticated AI-based platform can also offer recommendations to brands that are looking for influencers within a certain budget, a specific audience reach, or particular audience interests. Simply put, ClanConnect.ai is an excellent platform to match brands to the most suitable influencers through data-driven insights so brands can gain maximum ROI from their digital marketing efforts.

In this pandemic where digital is gaining importance, how an AI enabled platform allows brands to scale their influencer marketing efforts?

An AI-enabled platform such as ClanConnect can help brands scale their influencer marketing efforts in 3 ways. First, a lot of influencer marketing activity is currently happening based on guesswork. Brands are willing to invest in influencers but since social media is brimming with options, they do not usually know which ones to choose. Since decisions are taken manually, brands tend to keep choosing the same influencers and, as a result, are not able to make an impact beyond a certain number and set of audiences.

AI-led platforms can take the guesswork out of the process and allow brands to choose the right influencers based on data-driven insights. Secondly, the platform gives a set of recommendations to brands in order to help them derive maximum ROI from their influencer marketing campaigns. It can help brands discover influencers who will have the right impact, essentially picking the needle out of the vast haystack of influencers out there today.

Finally, technologically-advanced influencer management platforms also help brands manage multiple influencer campaigns by consolidating all the information on one user-friendly platform. Therefore, it can revolutionize and simplify the entire influencer marketing space with targeted and effective solutions.

Now with the festive season on us more and more brands will be using influencers, do you think that there is a need for a structured process of selecting influencers for brands?

Yes, definitely. In fact, brands were already looking for such a service that could uncomplicate their influencer marketing activities and help them deliver a larger impact with each campaign. Since we commenced operations, we have been flooded with queries from brands. On our part, we have fine-tuned the product in such a way that it can come in very handy for brands by helping them discover authentic influencers, examine audience quality, manage and track campaigns and measure effectiveness swiftly and efficiently.

How does your platform help marketers identify and partner with more relevant influencers?

As mentioned above, the AI-driven system matches the right influencers with brands based on their digital footprint. This largely involves each influencer’s audience quality, type of posts, audience demographics, overall reach, and engagement, along with other crucial markers.

How challenging is this business?

Any business which is at the infancy stage and is growing at a very fast pace offers a wealth of learning experience every single day. We are very excited to learn these lessons and apply them to the long-term growth of our brand. We don’t see it as a challenge but an opportunity, which will push us towards excellence. This is a high-potential sector which is valued at $10 billion and is poised to grow by 250% to reach $25 billion in less than 5 years. Our vision is to organize this largely unorganized, dynamic sector and so, we believe there are only opportunities in this journey.

Can you showcase some of your work?

We are in the first month of operations and all our campaigns are currently under execution. We will be able to showcase our work over the next few months.

Tags: AI-enabled platformInfluencer MarketingKunal Kishore Sinha ClanConnect

RECENT POSTS

Scaler partners with Disney+ Hotstar for WTC 2023 finals
Featured

Scaler partners with Disney+ Hotstar for WTC 2023 finals

June 6, 2023
0

Scaler, a tech education startup, announced its association with the online video streaming platform Disney+ Hotstar as an official partner...

Read more
Moving Walls forays into new markets with Adsmovil
Advertising

Moving Walls forays into new markets with Adsmovil

June 6, 2023
0

Moving Walls, a global outdoor advertising enterprise software provider, has entered into a partnership with Adsmovil, a Media Tech company...

Read more
Salaam Malayalam
Featured

Opinion: The Creator’s Agony in OTT Productions

June 6, 2023
0

It’s a beautiful sunset I’m watching now. Having just watched a film in OTT, glittery silhouettes make my heart shimmer...

Read more
Godrej Consumer Products appoints Aasif Malbari as CFO
Featured

Godrej Consumer Products appoints Aasif Malbari as CFO

June 6, 2023
0

Godrej Consumer Products Limited (GCPL) today announced that its Board of Directors has approved the appointment of Aasif Malbari as...

Read more
PepsiCo India transforms waste workers into waste professionals
Featured

PepsiCo India transforms waste workers into waste professionals

June 5, 2023
0

PepsiCo Foundation, along with Recity Network & Mathura Vrindavan Nagar Nigam, launched ‘Purna – Unnati ki Sajhedaari’ initiative last year....

Read more
Wavemaker India retains media mandate for Pernod Ricard India
Advertising

Wavemaker India retains media mandate for Pernod Ricard India

June 5, 2023
0

Wavemaker India, the media agency of GroupM, has retained the media mandate of Pernod Ricard India, following a multi-agency pitch....

Read more

LATEST NEWS

Moving Walls forays into new markets with Adsmovil

Moving Walls forays into new markets with Adsmovil

June 6, 2023
Salaam Malayalam

Opinion: The Creator’s Agony in OTT Productions

June 6, 2023

ANALYSIS

APAC Gen Z shifting to deeper and more meaningful routes of self-definition and embracing Pan-Asian creativity: report
Analysis

APAC Gen Z shifting to deeper and more meaningful routes of self-definition and embracing Pan-Asian creativity: report

June 5, 2023
0

Trend forecasting platform, WGSN has revealed five pillars and priorities specific to Gen Z consumer behaviours in Asia Pacific, amid...

PEOPLE

Godrej Consumer Products appoints Aasif Malbari as CFO
Featured

Godrej Consumer Products appoints Aasif Malbari as CFO

June 6, 2023
0

Godrej Consumer Products Limited (GCPL) today announced that its Board of Directors has approved the appointment of Aasif Malbari as...

Malini Parthasarathy steps down from The Hindu board

Malini Parthasarathy steps down from The Hindu board

June 5, 2023

MARKETING

Shikhar Dhawan invests in TagZ Foods, becomes brand ambassador
Featured

Shikhar Dhawan invests in TagZ Foods, becomes brand ambassador

June 5, 2023
0

TagZ Foods, a Bengaluru based urban snack brand has announced that it has roped in Indian cricketer Shikhar Dhawan as...

Subscribe to Newsletters

ADVERTISING

Wavemaker India retains media mandate for Pernod Ricard India
Advertising

Wavemaker India retains media mandate for Pernod Ricard India

June 5, 2023
0

Wavemaker India, the media agency of GroupM, has retained the media mandate of Pernod Ricard India, following a multi-agency pitch....

Publicis Worldwide India appoints Sumant Bhattacharya as EVP - Strategy

Publicis Worldwide India appoints Sumant Bhattacharya as EVP – Strategy

June 5, 2023
5W1H bags creative and digital mandate for Roche Diabetes Care’s Accu-Chek

5W1H bags creative and digital mandate for Roche Diabetes Care’s Accu-Chek

June 5, 2023

PRINT

Dainik Bhaskar launches in Mumbai; appoints Concept to manage the brand
Featured

Dainik Bhaskar launches in Mumbai; appoints Concept to manage the brand

May 30, 2023
0

Dainik Bhaskar, a regional daily newspaper, has launched in Mumbai and has appointed Concept, an Independent Integrated Communication agency, to...

DB Corp Q3FY23: Ad revenue up 29 pc at Rs 11,233 mn

DB Corp’s total revenue grew by 21.2 pc to Rs. 21,682 mn in FY2023

May 19, 2023
Sportstar

The Hindu Group unveils Sportstar’s revamped edition

May 15, 2023

THINK THROUGH

How native ads can help drive awareness, engagement and conversion for brands
Featured

How native ads can help drive awareness, engagement and conversion for brands

May 23, 2023
0

The rise of social media and content-sharing platforms has had a profound impact on how native advertising fits into the...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
[email protected]

Medianews4u.com © 2019 - 2023 All rights reserved.

No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.