Mumbai: FTA Global, a new-age marketing company, today released its industry report, “B2B Indian Tech Industry: Search & Demand Trends 2025”, providing an in-depth analysis of the search shifts and demand patterns shaping India’s B2B technology landscape.
The report highlights how Indian enterprises increasingly discover technology solutions through search-led discovery, covering categories such as AI, SaaS, cloud, FinTech, cybersecurity, and Industry 4.0. Insights are drawn from search and visibility patterns across major metros and high-growth Tier 2 industrial hubs.
Key findings include a 35% YoY growth in AI-related B2B queries, nearly 28% growth in IoT and industrial automation searches, and a steady 20% increase in searches for B2B logistics, inventory SaaS, and ERP tools. Google’s AI Overviews are shaping visibility, compelling brands to optimise for zero-click results, structured data, and conversational queries.
Segment-specific insights reveal Zoho and Freshworks leading Indian SaaS visibility, while Tier 2 cities show nearly double the growth rate compared to metros. Vernacular searches and “near me” queries have risen by 20–30% YoY, indicating the increasing importance of localised content.
“The B2B technology ecosystem is entering a phase where search behaviour is no longer linear. Enterprises are discovering solutions through AI-led answers, vernacular queries, and localised intent that did not exist at this scale even two years ago,” said Senthil Kumar Hariram, Founder and Managing Director, FTA Global. “Our report shows that brands must engineer their presence for this new discovery framework. This means building structured data, creating concise and authoritative content, and investing in regional and city-specific visibility to capture demand from the next wave of business buyers.”
The report also provides a strategic roadmap for 2025, recommending AI-focused optimisation, vernacular and hyperlocal content creation, structured data adoption, and targeted Tier 2 city outreach.
