Mumbai: Live Times, a global multicast news hub, has announced a strategic partnership with Aidem Ventures, the country’s largest independent sales, marketing, and media consulting company. Aidem has been appointed as the Agency on Record for advertising sales, marking a significant step in Live Times’ journey toward delivering impactful journalism and expanding its market reach.
Aidem Ventures, with over two decades of experience managing advertising sales for India’s top media brands, will leverage its innovative sales strategies and network to maximize Live Times’ advertising revenue and strengthen its position in the competitive media landscape. Through this collaboration, Live Times aims to scale its advertising efforts and enhance its reach to advertisers across the globe.
The partnership comes at a time when Live Times is gaining recognition for its authentic news content, and with Aidem’s expertise in monetization and research technology, the collaboration is expected to disrupt the media news ecosystem. The combination of Live Times’ commitment to truthful journalism and Aidem’s marketing capabilities promises to elevate the brand’s presence in the industry.
Commenting on the partnership, Dilip Kumar Singh, Founder of Live Times, said, “Our partnership with Aidem in India is part of our continued effort to work with the best in the industry. Aidem’s expertise in media marketing will help us scale our advertising efforts and extend our reach, setting new benchmarks in the media industry. Together, we will create greater value for advertisers and viewers alike.”
Karan Gupta, Director of Aidem Ventures, added, “We are thrilled to collaborate with Live Times, a channel that stands firmly on the principles of truth and fact-based journalism. Its commitment to delivering credible and impactful news will resonate deeply with consumers and brands. We are eager to apply our expertise and ensure that Live Times’ content receives the recognition it deserves while staying true to its values of editorial excellence.”
With Aidem’s proven track record in sales and marketing, this partnership promises to further elevate Live Times as a leading global player in the news media space, solidifying its position as one of the most accurate and trustworthy news sources in India.
