Sunday, December 14, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Gaming Nexus

AIGF, FIFS, and EGF unite to establish ‘Code of Ethics’ for Responsible Gaming

by MN4U Bureau
March 10, 2025
in Gaming Nexus
Reading Time: 2 mins read
A A
AIGF, FIFS, and EGF unite to establish ‘Code of Ethics’ for Responsible Gaming
Share Share ShareShare

Mumbai: In a landmark move to promote safe and responsible gaming, the All India Gaming Federation (AIGF), the Federation of Indian Fantasy Sports (FIFS), and the E-Gaming Federation (EGF) have jointly adopted a ‘Code of Ethics’ (CoE) for skill-based real-money gaming operators in India.

The CoE establishes strict industry-wide standards to ensure user safety, fair gaming, and responsible advertising while mandating annual third-party audits and transparent reporting mechanisms. The framework aligns with global best practices and will safeguard over 50 crore Indian gamers by enforcing age verification, stringent KYC processes, spending limits, and self-exclusion options.

Gaming operators with annual revenue exceeding ₹100 crores must implement the Code within six months, while those below the threshold will have nine months to comply. Upon successful adoption, federations will issue a renewable one-year certification post third-party audits.

Key Principles of the Code of Ethics:

  • Responsible Gaming : Age gating, compliance with restricted state regulations, and robust KYC measures.
  • Player Protection : Secure handling of user data and responsible management of player funds.
  • Fair Play : Ensuring integrity and fairness in gameplay.
  • Transparency : Providing players with clear and accurate information.
  • Informed Decision-Making : Self-exclusion tools and spending limit settings for responsible gaming.
  • Support for At-Risk Players : Assistance tools for vulnerable users.
  • Ethical Advertising : Restriction of misleading promotions.

Roland Landers, CEO, All India Gaming Federation, emphasized the importance of ethical gaming practices, “As the largest and oldest industry association, we at AIGF believe that a thriving gaming industry must be built on the pillars of responsibility, transparency, innovation, and player protection. This Code of Ethics reinforces our commitment to fair play, compliance with Indian laws, and fostering a secure and responsible gaming environment. Through collaboration with other industry federations, we are setting new benchmarks for ethical gaming, strengthening the credibility of India’s online gaming sector, and building a sustainable, globally competitive ecosystem.”

Neil Castelino, Director General, FIFS, highlighted the need for a unified standard, “This joint code marks a significant step forward in our commitment to fostering a safe, fair, and responsible gaming environment in the country. By working together as an industry, we are setting a unified standard that prioritizes player well-being, integrity, and accountability across the industry. This we believe will be pivotal in ensuring a safe environment for the 24 crore FS users in the country.”

Anuraag Saxena, CEO, EGF, underscored the need for industry self-regulation: “National interest, consumer interest, and the industry’s interest have all suffered too long. Unethical gambling operators have been parasitically harming the nation, its exchequer, and its people. I’m delighted that the industry is collaborating on the joint code-of-ethics today. The adoption of these standards reinforces our commitment to accountability through third-party audits, responsible gaming policies, and ethical business practices. Sunlight is the best disinfectant, and the industry taking due cognizance of this is a great step ahead for gaming in India.”

The CoE follows the joint MoU signed by AIGF, FIFS, and EGF with ASCI to curb illegal offshore betting and gambling advertisements, further strengthening India’s commitment to user safety and responsible gaming practices.

Tags: All India Gaming FederationAnuraag SaxenaEGFFIFSNeil CastelinoRoland Landers

RECENT POSTS

SC Questions Parliament’s Power to Enact Online Gaming Ban; Three-Judge Bench to Hear Case in January
Gaming Nexus

SC Questions Parliament’s Power to Enact Online Gaming Ban; Three-Judge Bench to Hear Case in January

December 11, 2025
0

Mumbai: The Supreme Court on Thursday (December 11, 2025) briefly turned its attention to a foundational constitutional question: Was Parliament...

Read moreDetails
India to Surpass 500M Gamers in 2025 as Region Heads Toward $100B Gaming Economy: Niko Partners’ HY2025 Update
Gaming Nexus

India to Surpass 500M Gamers in 2025 as Region Heads Toward $100B Gaming Economy: Niko Partners’ HY2025 Update

December 5, 2025
0

Mumbai: The Asia and MENA gaming ecosystems are entering a renewed phase of expansion, with Niko Partners’ Half-Year 2025 update...

Read moreDetails
Junglee Games elevates Co-Founder Kapil Rathee to CEO
Gaming Nexus

Junglee Games elevates Co-Founder Kapil Rathee to CEO

December 3, 2025
0

Mumbai: Junglee Games has announced a significant leadership transition, elevating Co-founder Kapil Rathee to the role of Chief Executive Officer,...

Read moreDetails
Global installs rose 7.4% YoY, reaching 38.9 billion downloads between Q1–Q3 2025: XMP Report
Gaming Nexus

Global installs rose 7.4% YoY, reaching 38.9 billion downloads between Q1–Q3 2025: XMP Report

November 27, 2025
0

Mumbai: XMP, the cross-channel intelligent media buying platform under Mobvista (1860.HK), has released its Global Mobile Gaming UA Trends &...

Read moreDetails
Zupee expands free-to-play ecosystem with web launch of Ludo Supreme League
Gaming Nexus

Zupee expands free-to-play ecosystem with web launch of Ludo Supreme League

November 24, 2025
0

Gurugram: Zupee, India’s leading social gaming and entertainment platform, has taken a major leap in its free-to-play strategy with the...

Read moreDetails
NODWIN Gaming ties up with Exceed Entertainment to drive sponsorship for NH7 Weekender
Gaming Nexus

NODWIN Gaming ties up with Exceed Entertainment to drive sponsorship for NH7 Weekender

November 19, 2025
0

New Delhi: The happiest music festival, NH7 Weekender, is set to return with renewed momentum as NODWIN Gaming, a leader...

Read moreDetails

LATEST NEWS

Asian Paints launches Apex Ultima Protek campaign featuring Chess Grandmasters Anand and Gukesh

Asian Paints launches Apex Ultima Protek campaign featuring Chess Grandmasters Anand and Gukesh

December 13, 2025
Cricket, Culture, Nostalgia, and Viral Moments kept the nation scrolling: Instagram India 2025 Year-in-Review

Cricket, Culture, Nostalgia, and Viral Moments kept the nation scrolling: Instagram India 2025 Year-in-Review

December 13, 2025

ANALYSIS

Cricket, Culture, Nostalgia, and Viral Moments kept the nation scrolling: Instagram India 2025 Year-in-Review
Analysis

Cricket, Culture, Nostalgia, and Viral Moments kept the nation scrolling: Instagram India 2025 Year-in-Review

December 13, 2025
0

Mumbai: Instagram has released its 2025 Year-in-Review for India, highlighting the trends, cultural moments, and personalities that dominated the platform...

PEOPLE

Gaurav Nijhawan named Head of Marketing at MTC-PAM
People

Gaurav Nijhawan named Head of Marketing at MTC-PAM

December 13, 2025
0

MUMBAI: MMTC-PAMP, a LBMA-accredited Gold & Silver refiner, has announced the appointment of Gaurav Nijhawan as the head of marketing....

MARKETING

Christmas searches surge 298% as India’s Qo4 engagement extends beyond Diwali: Taboola Report
Marketing

Christmas searches surge 298% as India’s Qo4 engagement extends beyond Diwali: Taboola Report

December 13, 2025
0

Mumbai: India’s digital audience demonstrated sustained engagement throughout the final quarter of 2025, according to a report by Taboola Newsroom....

Subscribe to Newsletters

ADVERTISING

Shailja Varghese Steps Down as Omnicom Media Group India’s Chief Content Officer Amid Industry Shifts
Advertising

Shailja Varghese Steps Down as Omnicom Media Group India’s Chief Content Officer Amid Industry Shifts

December 12, 2025
0

Mumbai: Omnicom Media Group India’s Chief Content Officer, Shailja Varghese, has exited the organisation, marking one of the first senior-level...

PRINT

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Print

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India

November 21, 2025
0

Mumbai: Dainik Bhaskar Group, India’s largest newspaper group, has further strengthened its leadership presence in the southern market with the...

AUTHOR'S CORNER

Beyond Vanity Metrics: Why 2025 Became the Year of Meaningful Influence
Authors Corner

Beyond Vanity Metrics: Why 2025 Became the Year of Meaningful Influence

December 13, 2025
0

For years, influencer marketing in India grew on a foundation of shallow indicators—follower counts, likes, and impressions. These vanity metrics...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Beyond Vanity Metrics: Why 2025 Became the Year of Meaningful Influence

Beyond Vanity Metrics: Why 2025 Became the Year of Meaningful Influence

December 13, 2025
Asian Paints launches Apex Ultima Protek campaign featuring Chess Grandmasters Anand and Gukesh

Asian Paints launches Apex Ultima Protek campaign featuring Chess Grandmasters Anand and Gukesh

December 13, 2025
Cricket, Culture, Nostalgia, and Viral Moments kept the nation scrolling: Instagram India 2025 Year-in-Review

Cricket, Culture, Nostalgia, and Viral Moments kept the nation scrolling: Instagram India 2025 Year-in-Review

December 13, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.