Mumbai: Bharti Airtel (Airtel), a communications solutions provider, is targetting fans of anime content with the introduction of Anime Booth. This is a linear service of Culver Max Entertainment (CMEPL) available to Indian viewers in Hindi to begin with. Anime Booth will provide an ad-free experience.
The service will be accessible through Airtel’s DTH services, including Airtel Digital TV and Airtel Xstream TV, and costs Rs. 1.8 per day.
This exclusive anime channel will have a library with new anime series added on periodically.
Siddharth Sharma CEO Airtel Digital TV said, “We are thrilled to unveil the introduction of Anime Booth, marking a ground-breaking collaboration with Sony and reinforcing our commitment to providing innovative and captivating content to our valued customers. Anime Booth signifies a revolutionary advancement in anime viewing within India, offering an exclusive, ad-free platform that underscores our dedication to enhancing the entertainment experience.”
Leena Lele Dutta, Business Head – Sony YAY!, (CMEPL) said, “In a world where creativity is limitless and entertainment rapidly evolves through innovation, Anime has captured a global audience and is witnessing a remarkable surge in popularity in India. To cater to this escalating demand, we are introducing ‘Anime Booth’ in collaboration with Airtel, with the aim of transforming and elevating the anime viewing experience for India’s enthusiastic fan community.”
