Bharti Airtel, a telecommunications services provider, has launched ‘The Airtel 5G Plus’ campaign, highlighting the three distinctive aspects of Airtel 5G Plus, as stated by the brand, namely faster speed, global acceptance of its technology, and eco-friendliness.
Conceptualised by DDB Mudra and produced by Equinox Films, the campaign highlights the advantages that Airtel 5G Plus offers to its customers.
Shashwat Sharma, Director of Consumer Business, Bharti Airtel, said, “I would first like to take this opportunity to thank our 10 million happy 5G users who have embraced ultrafast Airtel 5G Plus. Customer obsession is what drives us at Airtel and we have taken the lead to simplify the new technology and get our customers to experience the real difference of 5G. Airtel 5G Plus, while delivering incredible speeds and the best voice experience, will work on all 5G smartphones and be kinder to the environment. Additionally, all our customers will be able to enjoy the advantage of 5G services using their existing SIMs at no additional cost. We invite more and more customers to experience the power of limitless possibilities on Airtel 5G Plus.”
Commenting on the film, Ram Madhvani, Founder & Director, Equinox Films, said, “The thing I’ve learnt in advertising is that it’s not just about ‘what’ is being said or ‘how’ it’s being said but also about what the audience ‘feels’ when it ‘sees’ any piece of communication. Our film is an example of this. We have tried to create a visceral experience for the audience to create a feeling of speed and future-ready technology which is what Airtel 5G Plus is actually about.”
Watch the film here:
The company stated that the integrated campaign will be extensively seen across diverse mediums like Television, digital and OOH over the next few weeks.
