Mumbai: Ajay Devgn along with Danish Devgn, has announced the launch of Lens Vault Studios (LVS), a new-age content venture designed to transform the future of storytelling in the digital era. Building on Ajay Devgn’s track record of investments in production, VFX, and AI-driven ventures such as Prismix, LVS will operate at the intersection of creativity and technology, producing films, OTT originals, branded content, gamified experiences, and global co-productions.
Ajay Devgn, Chairman of LVS, shared his vision, “We are building a creative ecosystem within LVS where original ideas are nurtured and new forms of storytelling are realised using world-class technology. Our goal is to set a new benchmark for Indian media on the global stage, an environment that empowers creators and leverages next-generation tools to bring stories to life at a scale never seen before.” The studio will also serve as a centre of excellence for animation, VFX, and AI-powered content, aiming to position India as a hub for global-quality production and original intellectual properties.
Danish Devgn, Founder & CEO, added, “At LVS, originality is our currency and intelligence is our engine. We build stories the way innovators build technology—scalable, adaptive, and timeless. From live-action and animation to immersive AR/VR worlds, our goal is to craft IP’s that resonate globally while staying deeply rooted and close to emotions.”
Under his leadership, LVS plans to develop a selective yet forward-looking slate across fiction, non-fiction, lifestyle, branded content, interactive formats, and immersive storytelling.
