Mumbai: Ajmal Dubai has announced the appointment of Ranveer Singh as its brand ambassador, ushering in a new phase of brand storytelling with the launch of its latest campaign, “Your Unseen Power.” The collaboration blends Ajmal’s rich perfumery heritage with a contemporary voice aimed at engaging a new generation of fragrance consumers.
Marking a high-impact rollout, the campaign has taken over 575+ PVR screens nationwide, leveraging cinema as a key medium to amplify reach and visibility. Positioned around the idea of fragrance as an extension of personality, the campaign reflects individuality, confidence, and self-expression.
At the core of the campaign are three signature fragrances—Aristocrat, Aurum Summer, and Wisal Layl—each representing distinct facets of modern identity. Aristocrat is positioned as a refined woody-fresh masculine scent with hints of oud, while Aurum Summer offers a vibrant fruity-floral unisex profile. Wisal Layl, on the other hand, is crafted as a sensual woody fragrance designed for intimate, memorable moments. Together, these fragrances aim to capture the multidimensional nature of charisma and confidence.
Speaking on the association, Ranveer Singh said, “Ajmal Dubai stands for heritage, craftsmanship and the idea that fragrance is an extension of personality, which is something I connect with personally. “Your Unseen Power” campaign reflects that spirit through fragrances like Aristocrat, Aurum Summer and Wisal Layl, each representing a different side of confidence, energy and intimacy. To me, these are not just perfumes; they are experiences that allow people to step into their own unseen power.”
Abdulla Ajmal, CEO, Ajmal Group, added, “Ranveer Singh is more than a face for Ajmal Dubai; he shares our vision for self-expression and creativity. “Your Unseen Power” campaign combines 75 years of perfumery expertise with contemporary storytelling. We have always believed that the most powerful thing about a person is what cannot always be seen, and this campaign is our way of celebrating that unseen power.”
The campaign underscores Ajmal Dubai’s continued focus on strengthening its presence in India through a mix of heritage-led positioning and modern brand narratives. The featured fragrances, along with Ajmal’s wider portfolio, are available across leading online and offline retail platforms in the country.
