Mumbai: Alchemist Marketing & Talent Solutions has announced the promotion of two of its senior leaders—Curte Carrie Miranda and Malaica Abreu—to the role of Partners, marking a significant milestone in the agency’s continued growth journey. The announcement reflects their long-standing contribution to the firm’s success and future-forward vision.
Curte Carrie Miranda, who joined Alchemist six years ago, brings over 25 years of experience in integrated marketing. As the head of Aurange, Alchemist’s non-real estate IMC (Integrated Marketing Communications) vertical, Curte has been pivotal in driving growth across key metros like Mumbai and Bengaluru. Already designated a Partner since October 2024, Curte now steps into an expanded role as National Head – Healthcare, leading the agency’s growing focus on healthcare communication across India.
Malaica Abreu, one of Alchemist’s earliest team members, has been instrumental in building and leading the Auntourage Division, which specializes in celebrity-driven campaigns. With 15 years at the agency, her elevation to Partner underlines her invaluable role in strengthening Alchemist’s presence in the celebrity and entertainment ecosystem.
Manish Porwal, Managing Director of Alchemist, shared his thoughts on the leadership transitions, “There’s nothing more joyful than seeing two of our long-term seniors step up to take on new leadership responsibilities. Curte’s growth, especially in the healthcare space, has been a game-changer, and we look forward to his continued success as National Head. Malaica’s ability to build lasting relationships and lead with passion has been integral to our celebrity-driven campaigns, and we’re thrilled to have her as a Partner. I’m excited to see how both will shape Alchemist’s future.”
Reflecting on his expanded mandate, Curte Carrie Miranda said, “As a Partner at Alchemist, I’m excited to take on the additional role of National Head – Healthcare, a sector I’ve been deeply invested in for years. Healthcare communication is rapidly evolving, and today’s audiences are more engaged and informed. Hospital brands need to connect authentically, thoughtfully, and with care. For me, this role isn’t just a professional mandate — it’s my calling.”
Malaica Abreu also expressed her gratitude and enthusiasm, “Fifteen years in the celebrity and entertainment industry have taught me that relationships, integrity, and timing are everything. Leading Auntourage has been more than just a role, it’s been a purpose. I’m proud to have grown with a company that values loyalty, empowers ideas, and constantly pushes boundaries. Our journey together has been as dynamic as the industry we thrive in, and I’m just getting started.”
The dual promotions are a testament to Curte and Malaica’s leadership, dedication, and deep domain expertise. As newly inducted Partners, they will play a central role in driving Alchemist’s strategic direction while deepening its impact across marketing, talent, and specialized sectors like healthcare and entertainment.
