Mumbai: Allana Consumer Products Ltd. (ACPL), part of the 160-year-strong Allana Group, has unleashed a playful, pet-forward marketing push with the launch of two vibrant digital campaigns for its leading pet food brands — Bowlers (for dogs) and Purrfeto (for cats). Featuring popular actors Soha Ali Khan and Avneet Kaur, the campaigns focus on deepening the bond between pets and their human companions, while delivering a fresh approach to interactive brand engagement.
For Bowlers, the campaign titled #TasteThatMakesYourDogFly stars Soha Ali Khan and centers around celebrating the joy dogs express during mealtime. Through an Instagram-first contest, pet parents are encouraged to share creative photos or videos of their furry friends relishing Bowlers meals. Five winners stand to win an exciting sponsored trip with their dog to a surprise location, while 100 participants will enjoy a complimentary one-month supply of Bowlers.
Meanwhile, Purrfeto returns with its high-spirited campaign “Cattitude: Relax from Home,” led by youth icon Avneet Kaur. The campaign invites cat parents to showcase their feline’s chill vibes through memes, reels, and videos. As part of the promotion, five winners will receive a cash prize of ₹1 lakh, and 100 will get a month’s free supply of Purrfeto.
“Pets are family and family deserves nothing but the best,” said Nitin Kulkarni, Business Head, Allana Pet Food. “At Allana, we believe pet food is more than just nutrition, it’s a legacy built on trust, love, and uncompromising quality. Bowlers and Purrfeto are a reflection of this ethos, representing our dedication to premium care and quality nutrition. Through these new campaigns, we’re not just making promises but we’re opening our doors and inviting pet parents to witness our commitment firsthand at our state-of-the-art manufacturing facility in Zaheerabad, Telangana, where world-class standards and a deep passion for pet well-being come to life.”
Spanning three months, both campaigns are rooted in high interactivity, social-first storytelling, and influencer engagement — a strategy that reinforces ACPL’s forward-looking vision for the pet food category. As the Indian pet care industry continues to grow rapidly, Allana is not just selling meals — it’s redefining pet food as a lifestyle statement built on joy, quality, and connection.
