Casual workwear brand Allen Solly has launched its campaign ‘Every Day Is Friday’ reimagining the essence of fun, freedom and fashion. Allen Solly’s ‘Every Day Is Friday’ campaign looks to inspire a sense of vitality and celebration on each day of the week, and not just only on Fridays.
The film shows young professionals taking on their workdays with energy and enthusiasm, perhaps because they are comfortably dressed in clothes that allow them to move they want to. The film also encourages professionals to wear comfortable workwear and lose the stiff upper lip.
Richa Pai, COO, Allen Solly, said, “At Allen Solly, we believe that fashion should be all about expression and celebration. ‘Every Day Is Friday’ is not just a campaign, it’s a philosophy we wish to inculcate among professionals. We believe that everyone should feel great every day of the week and not just only on Fridays. We urge people to make every day extraordinary by embracing comfort, style, and confidence with our extensive range of workwear. Allen Solly is more than just a brand, it’s a way of life, and ‘Every Day is Friday’ wonderfully captures our mission.”
The campaign will be aired across mediums such as TV, Digital and Social.
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