Mumbai: AllThingsBaby (ATB), India’s curated premium platform for mother and baby products, has announced the appointment of actor and first-time mother Athiya Shetty as its brand ambassador. This association underscores ATB’s vision of redefining the babycare industry in India by combining authenticity, innovation, and access to world-class brands.
Founded in 2019 by Tejal Bajla and Akshay Jalan, ATB has quickly emerged as India’s fastest-growing premium parenting ecosystem. The platform offers access to 120+ global and Indian brands spanning categories such as cots, strollers, highchairs, car seats, and feeding essentials. With recent expansions into Bangalore and Hyderabad, ATB continues to scale its footprint, catering to a growing base of modern Indian parents.
With Athiya Shetty onboard, ATB plans to amplify its reach through social media, digital campaigns on Meta, YouTube, performance marketing, and curated events, reinforcing its role as India’s go-to premium parenting destination.
Commenting on the collaboration, Tejal Bajla, Founder, AllThingsBaby, said, “We are thrilled to welcome Athiya Shetty to the All Things Baby family. Athiya is not just a first-time mother but also someone who truly embodies the modern Indian parent who is curious, discerning, and intentional in her choices. For us, it is important to collaborate with individuals who are genuine customers and advocates of our platform. Athiya’s genuine approach to motherhood, her style, and her values resonate perfectly with our brand ethos. We believe this association will enable us to connect with more like-minded parents who are looking for high-quality products and reliable guidance in their parenting journey.”
Sharing her thoughts, Athiya Shetty added, “Motherhood is one of the most beautiful experiences of my life, and like every new mom, I am constantly learning and discovering along the way. All Things Baby has been a trusted companion in this journey with their carefully curated selection of world-class baby products that are safe, functional, and aesthetically beautiful. I am delighted to be associated with a platform that truly understands the needs of today’s parents and makes the process of choosing the right products so much simpler.”
ATB’s portfolio includes renowned global names such as Stokke, Leander, Scoot & Ride, Snuz, Love to Dream, Beaba, Ergobaby, and Malabar Baby. Over the last four years, the brand has built trust not just through its products but also through personalization, service, and community, becoming a preferred parenting destination for celebrity parents and modern families alike.
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