aha, a regional OTT platform, has launched ‘100% Variety, 100% Telugu Entertainment’ campaign featuring Allu Arjun and Sree Leela.
Directed by Trivikram, the campaign showcases aha’s diverse content offerings including originals, films, reality shows, K-dramas, Hollywood movies, daily serials, aha kids, news, and gaming.
The campaign further highlights how the OTT Platform enhances the experience of individual and family time, bringing relatable scenarios from Telugu households to emphasize its relevance in everyday life. The campaign aims to create special and memorable moments of togetherness with loved ones.
Commenting on the campaign, Allu Arjun, said, “I am delighted to be partnering once again with aha, a brand that has won the hearts of viewers over the past three years, with its multifarious content spanning various genres. This exceptional offering of diverse content is sure to establish aha as the destination of choice for Telugu entertainment, providing a wide range of options to every viewer. As an artiste, I aspire to touch hearts and evoke emotions, and I see a strong alignment with aha on this front.”
Speaking about the brand campaign, Director Trivikram, said, “aha always strives to be relevant in customers’ daily lives. Their type of content works on building something watchable for 6 to 65 years, and this is where the campaign line ‘100% Variety, 100% Telugu Entertainment’ comes into play by portraying the many joys of everyday life, made possible with aha. Instead of crafting a film highlighting each content offering, we decided to showcase the encapsulation of all genres. We have kept the story simple and relatable, wherein the protagonists give a glimpse of entertainment and how aha Membership has helped enhance it. The attempt is to strike an emotional chord yet stay rooted.”
Commenting on the launch of the brand film, Ravikant Sabnavis, aha CEO, said, “The expression of our campaign, “100% Variety, 100% Telugu Entertainment,” depicts our continued commitment to offer different genres and foray into much more. As consumers have evolved preferences, the prospects of serving our customers with richer, more flexible, and more comfortable content choices have never been this exciting. Today, with millions of members on our side, we stand firm as the one-stop destination platform for Telugu entertainment –from movies to daily series to reality shows to originals to games to news – we have something for everyone.”
