Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 2 against week 1. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
Most Aired:
Chrome Optimal+ data reveals that Almond Board of California which was on the 3rd spot last week has moved up to the 1st spot this week, Trivago hasn’t shown any change and is still on the 2nd spot. New entrant Lux Soaps has secured the 3rd spot on this list. For the last two spots on this category we have, Colgate Dental Cream on the 4th spot and new entrant Lizol on the 5th spot.
Most Watched:
There has been a change in the pecking order of Most Watched Campaigns of this week as Indigo Polymer Putty moves up from the 3rd spot last week to the 1st spot this week, previous week player Tata Altroz which was on the 4th spot has moved up to the 2nd spot this week. We have three new entrants this week, Everest Tikhalal, TVS Euro grip, and Everest Turmeric Powder.
Most Liked:
Campaigns by previous week players namely Kalyan Jewellers, Tide Ultra and VivoV17 were swept away by new entries this week. Ad Campaign by new entrant OppoF15 captures the leadership spot followed by campaigns of new entrants Ultratech Cement and Colgate Zigzag in 2nd and 3rd positions respectively. Surf Excel Easy Wash seizes 4th place while new entrant Lakme Elle18 Eye Drama Kajalmanges to occupy 5th slot this week.
