Mumbai: Committed to providing excellent and complete healthcare, Alniche Lifesciences, one of the key players in Nephrology and Critical Care Medicines is eyeing a wider footprint in India. While the company has ramped up its operations, it has adopted an aggressive marketing strategy using print, electronic and radio to reach the next level of growth and expansion.
Known for providing specialized, high quality, effective, affordable and value-for-money medicines and wellness products from around the world, Alniche Lifesciences has already started its health awareness campaign on radio. The campaign is aimed at making the public aware of various critical diseases. Alniche Lifesciences launched its radio campaign on World Kidney Day in all the major cities including Kochi, Mumbai, Delhi, Jalandhar, Pune, Lucknow, Hyderabad, Bengaluru, Chennai, Kolkata and Jaipur.
All the leading Nephrologists from across the country supported the campaign launched by Alniche Lifesciences. Bollywood celebrities like Lara Dutta and Salim Merchant also came forward to support this campaign by sharing their recorded messages advising the people on how they can take better care of their kidneys. The campaign has been executed by the Delhi office of Vigor Media Worldwide.
Sumit Arora, Director, Alniche Lifesciences Private Limited said, “First of all I wish to express my thanks to all the doctors and the Bollywood celebrities to support our campaign on raising awareness about health issues. Further, we are looking to take Alniche Lifesciences to the next level by introducing new and innovative products which would support the critical care segment in a big way. Going forward we aim to gain even deeper market penetration in the country. Simultaneously we look forward to strengthen our geographical presence in all the key global markets. ”
