Mumbai: ALTBalaji, a leading digital platform, known for delivering captivating content, has once again proved its mettle by winning the title of ‘Popular Original in Hindi’ at the recently held PatchWall Binge Awards 2018 by Xiaomi India. The platform bagged the award for its gripping web-series Bose: Dead/Alive. The web-series with its stellar performances by actors like Rajkumar Rao, Naveen Kasturia and Patralekha not only won rave reviews, but was appreciated by viewers alike. Xiaomi India’s PatchWall Binge Awards 2018 are the first-ever user-generated binge award on a content-first ideology with 700K+ hours of content across 13 categories where the winners were selected via audience voting, and content consumption analysis on Mi TV PatchWall across each category.
Divya Dixit, Sr. VP and Head Marketing, ALTBalaji said, “We have always been at the forefront of generating path-breaking content which is loved by our audience. This year has been very special for us where we expanded our content library by adding 18 original shows to it and many more are in the pipeline. Bose: Dead/Alive was one of our ambitious projects and we are glad that we successfully managed to recreate the saga to a level which our viewers could comprehend and resonate. We are confident that our new offerings will be equally loved by viewers leading us to win many more awards. A heartiest congratulation to the team and a special thanks to each and every member associated with Bose: Dead/Alive.”
Out of the total six nominations, the three web-series nominated in the category were The Great Indian Dysfunctional Family, Home and Bose: Dead/Alive, all by ALTBalaji. The platform continues to populate its vast content catalogue with new shows such as ‘Home,’ ‘Broken’ and ‘Apaharan,’ spanning genres and has been receiving much appreciation by fans across mediums. ALTBalaji has been popular for bringing breakthrough shows with unique stories, filled with intriguing and engaging content for audiences across demographics.
