Amar Ujala Select is a handy broadsheet that gives the curated version of its main editions for the convenience of the readers who consume the news on the go at their convenience.
New Delhi: After Amar Ujala TV, Amar Ujala launches ‘Select’ in Lucknow for young readers on the go. Select, the new name of the game in non metro markets will be available in Lucknow, Kanpur, Agra, Allahabad, Varanasi, Bareilly, and Gorakhpur.
Amar Ujala Select is a handy broadsheet that gives the curated version of its main editions for the convenience of the readers who consume the news on the go at their convenience.
In today’s world of busy schedules, the kind of packaging Amar Ujala Select offers will help speed reading for readers on the go. local news, exclusives, what’s hot and what’s not, sports, lifestyle and trends, Amar Ujala Select will now redefine news for the upmarket reader the way it is consumed. The philosophy of Brand ‘Select’ is that it celebrates the power of selection, the power of choice, the power to engage with young upwardly mobile reader in a hurry. Amar Ujala’s editors will everyday select the best for the young at heart reader.
The latest product Amar Ujala, Select, is a tribute to Lucknow city where Amar Ujala has attained numero uno status three times in a row with a certified circulation of 2,04,745 copies as per the certificate issued by Audit Bureau of Circulation, January to June 2016 and owns 59% of those who subscribe to Amar Ujala belonging to SEC A & B in Lucknow City. (Source: Study done by Hansa Research in November 2016)
With the sun shining bright in the digital expanse, Select, the latest offering the house of Amar Ujala was a natural move to cater to the 21st century internet and e-commerce oriented reader who is young at heart and is looking for news on the go.
