Mumbai: The inaugural edition of Amazon MX Player’s StreamNext event brought together global marketing leaders, entertainment industry stalwarts, and prominent personalities to discuss the future of content consumption in India. Featuring insights from Sir Martin Sorrell, Benedict Evans, and renowned Bollywood celebrities such as Bobby Deol (Aashram 3), Suniel Shetty & Jackie Shroff (Hunter 2), Remo D’Souza & Malaika Arora (Hip Hop India 2), and Ashneer Grover (Rise and Fall), the event showcased Amazon MX Player’s impressive slate of over 100 new shows for 2025.
Girish Prabhu, Head of Amazon Ads India, emphasized Amazon MX Player’s role in advancing digital advertising, stating, “Today’s gathering is all about bringing together the vast reach of Amazon MX Player, with ad tech that leverages Amazon’s trillions of customer signals. It’s about enabling all brands, not just the ones selling on Amazon, to reach and deliver relevant advertising to over 250 million unique users in India. It’s about directly measuring outcomes from the very top of the funnel to the very bottom. Full-funnel advertising is here!”
With a vast content library featuring Originals, reality shows, and MX Vdesi content, including popular K-dramas, Mandarin, and Turkish series, Amazon MX Player is a leading force in India’s entertainment industry.
“There is no other streaming service in India that offers such a massive selection of content for free,” said Karan Bedi, Head of Amazon MX Player. He also highlighted the app’s 1.4 billion+ downloads on the Play Store and its availability on Amazon.in, Prime Video, and Fire TV, ensuring seamless access to content across multiple platforms. “Amazon MX Player is uniquely positioned to drive the shift from linear television to video streaming, its reach is already at par with some of the leading general entertainment channels in India.”
Amogh Dusad, Head of Content, unveiled an exciting lineup of over 100 new shows set to launch this year. This includes 40 new Hindi originals and returning seasons of hit series such as Aashram, Hunter, Jamnapaar, Half CA, Hip Hop India, Sixer, Who’s Your Gynac, and Playground.
Additionally, several new shows were announced:
- Bhay – A gripping story about an Indian paranormal investigator.
- The Titan Story – Chronicling the inspiring rise of India’s first super brand.
- Rise and Fall – A high-stakes reality competition where players strive to become rulers or risk being reduced to paupers.
Fans can also expect a new MX Vdesi series every week, available in Hindi, Tamil, and Telugu, along with an extensive movie library. Dusad emphasized, “We are committed to keeping India entertained—free of charge!”
Amazon MX Player is also introducing new interactive and shoppable ad formats, allowing brands to engage users more effectively. These include in-stream shoppable ads, immersive ad formats, and Amazon’s first-party shopping signals to enhance campaign effectiveness.
“Our audiences are highly engaged viewers and we have a strong understanding of their shopping patterns, an advantage that only Amazon MX Player can provide. Even brands that don’t sell products or services on Amazon can connect to customers through this premium world of content and by levering our first-party shopping signals, to enhance their campaign effectiveness”, said Aruna Daryanani, Director, Amazon MX Player.
With a reach of over 250 million unique monthly users across mobile and Connected TVs, Amazon MX Player is shaping the future of free entertainment in India. Om Jha, Director of Media & Partnerships at PepsiCo, shared insights on how Amazon MX Player has contributed to their brand’s success, further solidifying its position as a powerful platform for advertisers and content creators alike.
