Tuesday, January 6, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Amitabh Bachchan launches NFT with Rhiti Entertainment’s platform BeyondLife.club

by MN4U Bureau
August 31, 2021
in Featured, Mobile/Digital
Reading Time: 3 mins read
A A
Amitabh Bachchan launches NFT with Rhiti Entertainment’s platform BeyondLife.club
Share Share ShareShare

New Delhi: The BlockChain Phenomena NFT (Non-Fungible Token), which has recorded around $2.5 billion in NFT sales already globally is poised to take a leap forward with the launch of  BeyondLife.club, a NFT platform with A-Listed of Brands, Celebrities and Athletes from South East Asia. BeyondLife.club marks a ground-breaking partnership between Rhiti Entertainment, one of India’s fastest-growing conglomerates and the World’s leading Decentralized No Code NFT Exchange Platform – GuardianLink.io.

The Biggest Bollywood megastar Amitabh Bachchan will be the first one to roll out his NFT collection through BeyondLife.club. These collectibles will represent his legendary status and mark the opening of this maiden NFT platform from Rhiti Entertainment. “I have joined Rhiti Entertainment Pte  Ltd – Singapore and will be launching NFT’s soon on the platform”, said Amitabh Bachchan commenting on the partnership

BeyondLife.club has made it easy for credit card and digital payment users to buy NFTs and carry out transactions as well as trade it in auctions, making it accessible to both, tech-savvy and non-crypto users. This GuardianLInk.io powered platform is set to revolutionize digital storing of creative properties like art, collectible, multi-modal collages, and other forms of digital assets for gaming and trading that can be easily accessible by stakeholders and also allow to upload, mint, publish, price protect and even auction to create value for the owner. It also allows the rights management which is thoroughly automated and protected by deep AI-based technology for anti-rip protection alongside Realtime AI “Spyder” making NFT’s and its associated wallets, verified for “clean trades” as well as secured from forgery or theft.

Arun Pandey, MD & Chairman, Rhiti Group, said “It’s astounding to see how suddenly NFT is a hot favorite amongst artists across the world to create financial value for their content. The opportunities & the growth possibilities that are present within this space is beyond imagination. Artists are latching up to this technology to create a value around their life and work, which was almost dormant earlier. Our biggest motivation behind this venture is to empower artists, celebs & athletes globally and at the same time help the diehard fans to get their hands over the purest form of the content”

Keyur Patel, Co-founder, Rhiti Entertainment & Chairman of GuardianLink.io said “As compared to artists across the globe, Indian artists are just picking up steam in terms of participating in the world of NFTs. Digital Asset space has been limited to crypto millennials and tech savvy audiences. Today GuardianLink.io with its no code NFT Exchange framework and its deep Legitimacy Protocol Infrastructure is bridging the gap between crypto-savvy and collectors of the world by eliminating the complexity of participation in the space. NFT as digital asset is not just about technology but about the concept of value creation and value retention, so while the whole world is flocking to the wave, the long-term winners in the space will need to do more than just upload an art. It will need to be well conceptualized to have relationships with the smart contract infrastructure and the derivatives of uniqueness, collectability and future value in its creative form. guardianlink.io supports both Ethereum and Matic networks for its minting process.”

Tags: Amitabh BachchanBeyondLife.clubKeyur PatelRhiti Entertainment

RECENT POSTS

India Today Group
Digital Frontier

India Today Group’s MO Unveils Gen Z’s Boldest Podcast – Secret Lives of Teenagers: Swiggy comes on board as Presenting Partner

September 7, 2025
0

New Delhi  : MO (India Today Group’s GenZ brand) today launched a disruptive new Insta First series, Secret Lives of...

Read moreDetails
ACT Fibernet partners with Amazon Prime to roll out Prime Lite Benefits for consumers
Mobile/Digital

ACT Fibernet introduces ACT SmartWi-Fi powered by AI

January 22, 2025
0

MUMBAI: ACT Fibernet (Atria Convergence Technologies Ltd), an internet service provider, in partnership with Aprecomm.ai has upgraded its router OS...

Read moreDetails
WhatsApp’s channel categories allows people to browse and find channels they’re interested in
Mobile/Digital

WhatsApp’s channel categories allows people to browse and find channels they’re interested in

September 20, 2024
0

MUMBAI: Meta's mobile call and messaging service WhatsApp has announced Channel Categories, a new way for people to browse and...

Read moreDetails
Snap introduces fifth generation of its see-through, standalone AR glasses Spectacles at its Partner Summit
Mobile/Digital

Snap introduces fifth generation of its see-through, standalone AR glasses Spectacles at its Partner Summit

September 18, 2024
0

MUMBAI: Snap held its sixth annual Snap Partner Summit. On stage, leaders from across the business shared relevant news for...

Read moreDetails
Exploring the various types of water heaters
Featured

Exploring the various types of water heaters

August 29, 2024
0

A water heater or geyser is one of the many electronic appliances individuals use at home daily. Different water heaters...

Read moreDetails
Featured

Explore Bangalorе as a Tech Hub with a Grееn Hеart

August 21, 2024
0

Bangalorе is an India's Silicon Vallеy and it is a city whеrе modеrnity sеamlеssly blеnds with naturе. It's a place...

Read moreDetails

LATEST NEWS

Sintex celebrates 50 years as Premier Partner of WPL 2026 with engaging fan activations

Sintex celebrates 50 years as Premier Partner of WPL 2026 with engaging fan activations

January 6, 2026
India Set to Surpass China as Largest SVOD Market by 2030 with 358 Million Subscriptions: AVB 2026

India Set to Surpass China as Largest SVOD Market by 2030 with 358 Million Subscriptions: AVB 2026

January 6, 2026

ANALYSIS

Future of Brand Influence: Why Human Connection and Machine Intelligence Must Coexist for Growth
Analysis

Future of Brand Influence: Why Human Connection and Machine Intelligence Must Coexist for Growth

January 6, 2026
0

New York: Omnicom Media, an Omnicom Connected Capability, has released a new research report titled The Future of Brand Influence,...

PEOPLE

Rajiv Aluri joins Chai Shots as Marketing Strategist
People

Rajiv Aluri joins Chai Shots as Marketing Strategist

January 6, 2026
0

Mumbai: Chai Shots, a digital-first content studio, has appointed Rajiv Aluri as its new Marketing Strategist, strengthening its marketing and...

MARKETING

Lotto welcomes Sania Mirza as Brand Ambassador and Chief Advisor for women’s sports
Marketing

Lotto welcomes Sania Mirza as Brand Ambassador and Chief Advisor for women’s sports

January 6, 2026
0

Bengaluru: Some stories don’t end—they evolve, grow, and return to where they first took shape. Lotto, the iconic Italian sportswear...

Subscribe to Newsletters

ADVERTISING

The One Club’s 2025 Global Creative Rankings crown FCB for third consecutive year
Advertising

The One Club’s 2025 Global Creative Rankings crown FCB for third consecutive year

January 6, 2026
0

New York: The One Club for Creativity has released its 2025 Global Creative Rankings, once again crowning FCB at the...

PRINT

The Hindu Lit For Life 2026 set to return to Chennai on January 17–18
Print

The Hindu Lit For Life 2026 set to return to Chennai on January 17–18

January 5, 2026
0

Chennai: The Hindu Lit For Life, one of India’s most influential and thought-provoking literature festivals, is set to return to...

AUTHOR'S CORNER

Time to Break the 12-Minute Noose: Why India’s Broadcasters Need Courage, Not Comfort, from Policymakers
Authors Corner

Time to Break the 12-Minute Noose: Why India’s Broadcasters Need Courage, Not Comfort, from Policymakers

January 5, 2026
0

The Crisis Moves Beyond Debate Into Corporate Strategy In December 2025, the Indian TV industry's crisis stopped being theoretical and...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Lotto welcomes Sania Mirza as Brand Ambassador and Chief Advisor for women’s sports

Lotto welcomes Sania Mirza as Brand Ambassador and Chief Advisor for women’s sports

January 6, 2026
Sintex celebrates 50 years as Premier Partner of WPL 2026 with engaging fan activations

Sintex celebrates 50 years as Premier Partner of WPL 2026 with engaging fan activations

January 6, 2026
India Set to Surpass China as Largest SVOD Market by 2030 with 358 Million Subscriptions: AVB 2026

India Set to Surpass China as Largest SVOD Market by 2030 with 358 Million Subscriptions: AVB 2026

January 6, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.