Mumbai: Bottomline Media, the creative powerhouse behind some of Scott Eyewear’s most celebrated campaigns, has unveiled a bold new chapter for the brand—fronted by Bollywood’s leading New Generation Actor Ananya Panday and rising star Vedang Raina.
From ideation to execution, Bottomline Media has shaped a campaign that fuses Scott’s signature design sensibility with the effortless energy of its young ambassadors, delivering imagery that is aspirational yet relatable.
Shot against vibrant, fashion-forward backdrops, the visuals capture the distinctive personalities of both Ananya and Vedang—reflecting the confidence and style that define Scott Eyewear. The campaign reinforces Scott’s positioning as a brand that doesn’t just accessorize, but amplifies personal expression.
Speaking about his association with the brand, Vedang Raina said, “Scott Eyewear is fresh, versatile, and has a playful edge. Style for me is all about authenticity and feeling good in what you wear and making it your own. Shooting this campaign felt like a natural extension of my own style – relaxed and confident. I can’t wait to see how people make these designs their own. Shooting with Ananya was such a fun experience – and the creative vision from Bottomline Media made it even more special.”
On the campaign launch, Tanaaz Bhatia, Founder, Bottomline Media, said, “Our approach was to create something that instantly connects – aspirational, but still very real. Bringing together a fresh pair – Ananya and Vedang – brought a vibrant energy that mirrors Scott’s personality, adding an effortless charm to every frame. We wanted every frame to tell a story about individuality, confidence, and the joy of owning your style. Collaborations like this work because of trust, and our partnership with Scott Eyewear allows us to push the creative boundaries every season.”
Highlighting the brand’s perspective, Amit Parikh, Director, Sterling, said, “Scott Eyewear’s DNA is rooted in contemporary style with a distinct identity. This new campaign encapsulates that essence, with Ananya and Vedang embodying the youthful energy and sophistication that defines our brand. Our longstanding partnership with Bottomline Media has enabled us to craft campaigns that are not only creatively innovative but also strategically astute, resonating deeply with our discerning audience.”
The campaign will roll out across digital, print, and in-store channels, showcasing Scott’s latest sunglasses and optical frames—designs that merge trend-driven fashion with everyday wearability.
