Angel One has launched its campaign ‘Shagun Ke Shares’ to encourage investors to take on Muhurat Trading as a Diwali ritual and begin investing in the stock market.
The stock broking house released its digital film showcasing cousins at a Diwali house party. While one of the cousins is keen on playing games, ordering dinner, and indulging in some Diwali delicacies, all his cousins are busy on their devices. For they are all trading during the Diwali Muhurat Trading, a special hour for investing in the Indian stock market on the day of Laxmi Puja.
Angel One also has other asset classes such as equity, derivatives, commodities, currency, mutual funds and IPOs to trade.
Angel One’s ‘Shagun Ke Shares’ campaign includes social-first ideas, rich media concepts, influencer activations and creative content for platform-specific formats like Instagram Reels and YouTube Shorts. The campaign also includes a podcast where the Chief Growth Officer shares his insights on Muhurat Trading with the host.
Prabhakar Tiwari, Chief Growth Officer, Angel One Ltd, said, “For a while, Muhurat Trading was primarily observed by investors and traders. As more people join the investing community, we see Muhurat Trading as an opportunity for a wider audience to embrace it as a new Diwali tradition. This is the aim of our ‘Shagun Ke Shares’ campaign this year, where investing during this auspicious occasion is seen as a symbol of good fortune.”
Feedback: [email protected]
