Fintech company Angel One (formerly Angel Broking) has launched a campaign themed #SuperIsHere. It is billed as an AI-powered campaign that aims to encourage and empower billions across the nation to leverage the power of data and technology in their wealth-creation journey with the Angel One Super App. It also seeks to highlight features of the Super app, such as speed, security and reliable experience.
Angel One embraced a digital-first approach to kick off the marketing campaign, informed an official statement. The campaign will showcase the power of Super app through influencers, social media, AR filters, QR integration and on-ground activations, besides advertising including on digital media.
The campaign that seeks to emphasise the product philosophy of the new super app tailored for young investors embarking on their investment journey, includes a film directed by Swedish talent Anders Forsman.
Prabhakar Tiwari, Chief Growth Officer, Angel One, said, “Our mission is to empower every Indian investor through Angel One Super app, delivering a seamless and technologically advanced experience for investing and trading at all levels. We have utilised extensive data to comprehend client needs, enabling us to tailor curated journeys within the app. Through the #SuperIsHere campaign, we showcase the advantages of the Angel One Super app, aiming to attract more clients and expand into underpenetrated markets, thereby fostering organic growth.”
Dinesh Thakkar, Chairman & Managing Director, Angel One, added, “We completed 100 pc rollout of the Super app earlier this year. It has been built with deep understanding of how mobile apps are integral to our lives, and investors and traders are no different. #SuperIsHere campaign would create pan India awareness and appeal for our SuperApp.”
Angel One Super app caters to clients including intenders, traders and investors.
