Mumbai: Warner Bros. Discovery has launched Animal Planet’s Telugu feed, furthering the channel’s commitment to delivering high-quality content in regional languages. This new initiative is aimed at audiences in Andhra Pradesh and Telangana, marking a significant milestone in Animal Planet’s mission to bring captivating wildlife and nature stories to Indian homes. The Telugu feed, available across all DTH and cable platforms, will feature Animal Planet’s signature programming, including thrilling stories about predators, big cats, the untamed wilderness, and much more.
The launch of the Telugu feed is designed to enhance the viewer experience, making content more accessible and relatable for families in the region. Telugu-speaking audiences will now be able to enjoy hundreds of hours of engaging wildlife programming around the clock. With South India’s strong connection to wildlife and nature content, the region presents a high-growth opportunity for Animal Planet. This move also reinforces the channel’s ongoing commitment to expanding its presence in regional markets and connecting with Telugu-speaking audiences.
Sai Abishek, Head of Factual & Lifestyle Cluster at Warner Bros. Discovery, South Asia, shared his excitement about the launch, saying, “We are thrilled to strengthen our relationship with viewers in Andhra Pradesh and Telangana, continuing our journey of bringing extraordinary and untold stories from the world of wildlife into Indian homes. The launch of the Telugu feed allows us to further enrich the viewer experience by blending global storytelling with local flavors, offering a unique and engaging experience for families in the region. Localization is at the heart of our strategy, and we are listening closely to our audience to ensure we deliver content that resonates with them.”
In line with Animal Planet’s broader strategy, the Telugu feed will feature locally dubbed content, ensuring authenticity through a network of voice and writing artists from the region. Given the strong affinity for wildlife content in Andhra Pradesh and Telangana, these states represent key markets for Warner Bros. Discovery. The company also plans to amplify key tentpole programming through celebrity collaborations, boosting audience engagement and further strengthening its connection with viewers.
