Mumbai: TBWA\India has appointed Anirban Mozumdar as its Chief Strategy Officer, bringing nearly three decades of expertise in branding, advertising, and communications to the agency’s leadership team. Reporting to Govind Pandey, CEO, TBWA\India, Anirban will play a key role in strengthening the agency’s reputation for delivering disruptive brand strategies and experiences.
Anirban’s 28-year career spans account management, strategic leadership, and entrepreneurship. At Leo, he spearheaded P&G brands, notably amplifying Tide’s Surprising Whiteness campaign across ASEAN. As an entrepreneur, he collaborated with HCLTech and Intuit globally, and also transformed chlorophyll into a full-service consultancy. Most recently, as Chief Strategy Officer at Havas India, he led brand strategy for major clients including Reckitt and Burger King.
“Anirban has built brands across categories ranging from consumer electronics and FMCG to industrial products. His diverse experience spanning regional roles for P&G, entrepreneurial brand consulting leadership at chlorophyll, and work across B2C, B2B and D2C sectors, gives him a unique ability to blend data-driven insight with creative thinking. I’m thrilled to welcome Anirban as our Chief Strategy Officer. His strategic acumen will help TBWA\India push boundaries and deliver disruptive, results-driven work for our clients,” said Govind Pandey, Chief Executive Officer, TBWA\India.
Sharing his vision for the role, Anirban said, “To be at The Disruption™ Company at this time when disruption is rife, truly feels like being at the right place at the right time. I am looking forward to building business through brand and purpose, deepen our relationships and bring my recent experience on technology brands and brand consulting to build reputation through results.”
Beyond his professional pursuits, Anirban is a closet poet and an amateur crooner with a love for etymology and language, and starts each morning with Wordle.
