Mumbai: Mindshare India, part of GroupM, has appointed Anjali Bisht as Senior Director – Content. In her new role, Anjali will spearhead the marketing and content strategies for Hindustan Unilever’s (HUL) brands, bringing her expertise in content strategy, marketing, and brand partnerships to the forefront.
Anjali joins Mindshare India from Verse Innovation, where she served as Senior Manager – Partnerships and Marketing. Prior to her role at Verse Innovation, she held key positions at leading organizations such as Network 18 Media & Investments, TStratCo – Traverse Strategy Consultants, and Simulanis. Anjali began her career as Project Manager at Simulanis in 2013, marking the start of her successful journey in the marketing and media industry.
Taking to LinkedIn to announce her new role, Anjali shared, “I’m happy to share that I’m starting a new position as Senior Director – Content at Mindshare India!”
With over 11 years of experience, Anjali brings a wealth of knowledge in marketing, brand solutions, content strategy, partnerships, market research, and project management. Her diverse background and strong track record in the industry will contribute significantly to Mindshare’s continued success in delivering impactful content strategies for its clients.
At Mindshare India, Anjali will focus on developing innovative content solutions that drive engagement and strengthen brand presence for Hindustan Unilever, one of the country’s leading FMCG companies.
