Kolkata: Annapurna Swadisht Limited, a fast-moving consumer goods (FMCG) company with a strong footprint across Eastern India, has launched a new brand, OFFSIDE, as part of its expansion into urban and semi-urban markets. The brand is endorsed by former Indian cricket captain Sourav Ganguly, who has been associated with the company as its Brand Ambassador since September 2025.
The brand unveiling took place at an event in Kolkata attended by the company’s senior leadership team, distribution partners, and other stakeholders. With OFFSIDE, the company aims to address shifting consumer preferences in the snacks and convenience foods category, while building on its established strength in rural distribution.
Founded in 2015, Annapurna Swadisht Limited manufactures and markets over 100 snack and food products, spanning western snacks, traditional namkeens, instant noodles, fryums, potato chips, bakery items, and confectionery. The company currently has a distribution network covering more than 80,000 villages and 250 towns across West Bengal, Bihar, Jharkhand, Odisha, Uttar Pradesh, and the North Eastern states.
According to company disclosures, Annapurna Swadisht Limited reported revenue of ₹407 crore in FY25, reflecting a year-on-year growth of 54 per cent. Operating profit stood at ₹47 crore with a margin of 12 per cent, while net profit reached ₹22 crore. Earnings per share rose to ₹9.86 during the same period.
Speaking to the media, Ritesh Shaw, Chairman and Founder of Annapurna Swadisht Limited, said, “The launch of OFFSIDE is a defining step in Annapurna Swadisht Limited’s journey from a strong regional player to a brand-driven FMCG company. With changing consumer aspirations, especially in urban and semi-urban India, OFFSIDE has been created to deliver contemporary products while staying true to our core philosophy of quality, affordability, and trust. Having Sourav Ganguly associated with the brand further strengthens our commitment to excellence and national relevance.”
On this Occasion, Rohit Singhania, Chief Executive Officer of Annapurna Swadisht Limited, said, “OFFSIDE is central to our long-term growth strategy as we expand our footprint in urban markets and modern trade channels. The brand reflects our focus on innovation, convenience, and evolving taste preferences of today’s consumers. Backed by our robust distribution network and manufacturing capabilities, we are confident OFFSIDE will emerge as a strong national FMCG brand in the coming years.”
The launch of OFFSIDE marks a key milestone in Annapurna Swadisht Limited’s broader strategy to scale its presence in India’s competitive FMCG landscape.
