Mumbai: WPP today announced the appointment of Anne-Isabelle Choueiri as Chief Transformation Officer. Choueiri will be based in New York and will sit on WPP’s Executive Committee.
In this newly created role, Choueiri will be responsible for designing, implementing and embedding the operations that underpin Elevate28, WPP’s three-year growth plan unveiled in February 2026. She will spearhead initiatives that foster innovation and efficiency to transform WPP’s integrated offer to clients – aligned with the company’s mission to become the trusted growth partner for the world’s leading brands – ensuring that the company shows up differently with agile, outcome-driven solutions that deliver measurable growth.
Choueiri will lead organisational transformation across WPP, working closely with the company’s product and enterprise tech teams to harness AI, technology and data to unlock new capabilities and drive operational excellence. Anne-Isabelle will also partner with the company’s people function to make culture a strategic lever for transformation, building an agile, high-performance mindset across the organisation that accelerates change, embeds new ways of working and attracts world-class talent.
Choueiri joins WPP from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including shaping the company’s “One ELC” operating model and transforming its enterprise marketing, data and analytics capabilities. She led the transformation and redesign of Enterprise Technology teams and served as a core member of the company’s AI taskforce – responsible for leading AI strategy and implementation, including the scaling and adoption of tools as well as driving value realisation from AI across the business.
Previously, Choueiri has held leadership roles at world-class consultancies including Accenture, Masaï – a Bain & Co spin-off – and Kearney. She also has a background leading data and digital marketing agencies.
Cindy Rose, CEO WPP, said, “Delivering on our Elevate28 strategy requires us to fundamentally transform how we operate and how we show up for clients. Anne-Isabelle has a proven track record of leading this kind of evolution at scale across operations, technology and culture in innovative ways. She is exactly the leader we need to drive bold, lasting change at WPP and I’m delighted to welcome her to the team as we work together to unlock our next chapter of growth.”
Choueiri said, “WPP has set out an ambitious and exciting vision for the future, and I’m honoured to join at such a pivotal moment. I look forward to working with Cindy and her team to transform how we operate and deliver for our clients – ensuring we continue to build integrated solutions that drive real impact. Lasting transformation requires the right culture and operational mindset and I’m excited to help build an environment where innovation thrives and our people are empowered to embrace change.”
