Mumbai: Anugrah Madison, a rural specialist marketing unit of Madison World, has announced the appointment of Somesh Tripathi as deputy GM. A national resource based in Delhi, he will report to Sunny Vohra, CEO, Madison Turnt and Anugrah Madison.
With over 23 years of experience in rural, small-town retail and digital communication planning and implementation, Somesh brings a wealth of knowledge to this role. His deep connections within the rural domain and experience collaborating with leading industry players such as MART Rural, Ogilvy Outreach, Bates141, Starcom, Interspace and Aaramshop have shaped his expertise in this sector. Throughout his career, he has partnered with clients including ITC, Marico, Castrol, Asian Paints and Mondelez. He has also played a pivotal role in creating the IHB segment for Prism RMC, developing a women-centric distribution channel for Mondelez via Self-Help Groups and rural entrepreneurs. Additionally, he has contributed to last-mile distribution efforts by leveraging local unemployed youth to expand access for brands such as Colgate in remote villages.
“We are excited to welcome Somesh Tripathi to the Madison family. His extensive expertise in rural and small-town marketing, combined with his innovative approach to distribution and consumer engagement, makes him the ideal leader for our rural-focused initiatives. This strategic role will add tremendous value as we strengthen our presence in rural India and continue to deliver impactful solutions for our clients. Under Somesh’s leadership, we are confident in driving sustainable growth and expanding our reach in this key market,” said Sunny Vohra, CEO, Madison Turnt and Anugrah Madison.
Tripathi said, “I am excited to join Anugrah Madison and I look forward to leveraging my knowledge and working closely with the team to further enhance our efforts in driving innovation and sustainable growth in rural India. Together, we will continue to create impactful solutions that help our clients connect with consumers in meaningful ways, especially in underserved markets”.
Madison Anugrah is a part of Madison World, a homegrown communication agency established in 1988, that operates several brands in OOH including Platinum Outdoor, MOMS, Experiential Marketing Specialist – Madison Turnt and Retail Specialist – MRP. Anugrah Madison handles marquee clients like Parle Agro, Caltex, Pepsico, Mahindra, Pidilite, BBC Media Action, ITC amongst many others. Madison World through its 11 Units served last year, as many as 500 Advertisers.
