Mumbai: AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has announced a strategic partnership with global communications platform, Truecaller.
Through this collaboration, AnyMind Group becomes the exclusive ad intermediary for Truecaller’s advertising inventory across key markets in the Middle East & North Africa (MENA) and Southeast Asia (SEA), including Egypt, UAE, Qatar, Saudi Arabia, Israel, Ghana, Nigeria, Morocco, Malaysia, Singapore and Vietnam.
App publishers globally leverage POKKT, a mobile advertising platform that enables brands to maximise reach among highly engaged mobile users. Through premium in-app inventory and deep integrations within premium gaming and utility environments, POKKT delivers high-impact ad experiences designed to drive awareness, engagement, and performance at scale. More recently, the company has strengthened POKKT’s data-driven optimization and cross-market capabilities, further enhancing AnyMind Group’s ability to deliver integrated, performance-led mobile marketing solutions across APAC and MENA.
This evolution reinforces AnyMind Group’s broader adtech and monetization ecosystem, deepening its footprint across emerging, high-growth digital markets.
By adding Truecaller’s premium ad formats and proprietary data capabilities into its regional publisher network, AnyMind can now enable advertisers to access highly engaged, high-intent audiences within trusted communication environments.
Advertisers and enterprises can also leverage AnyMind Group’s broader Enterprise Growth solutions ecosystem, spanning influencer marketing, mobile marketing, social media marketing, e-commerce enablement, social commerce and live commerce, enabling seamless movement of audiences from mobile engagement through to transaction.
On the partnership, Aditya Aima, Managing Director, Growth Markets and Co-MD, India and MENA, AnyMind Group, said: “We are excited to partner with Truecaller to open its inventory to brands across MENA and Southeast Asia. With Truecaller’s scale and trusted user ecosystem, combined with our market depth and networks, we see strong potential to drive more relevant, high-impact advertising outcomes for advertisers looking to deepen engagement in these dynamic markets.”
Hemant Arora, VP, Global Ad Sales Business, Truecaller, said: “As Truecaller continues to expand its global advertising business, partnerships with strong regional players like AnyMind Group are critical to delivering localized expertise and measurable outcomes for advertisers. MENA and Southeast Asia represent high-growth markets with evolving digital maturity, and through this collaboration, we aim to bring brands closer to consumers via trusted and contextual communication experiences on our platform.”
Truecaller continues to see strong adoption across MENA and Southeast Asia, presenting significant opportunities for brands to engage audiences within brand-safe environments. Through this partnership, AnyMind Group will accelerate Truecaller’s local advertising growth while reinforcing its own position as a BPaaS partner for businesses seeking scalable, data-driven growth solutions.
