Mumbai: AnyMind Group, a BPaaS company for marketing, e-commerce, and digital transformation, has announced the launch of Model Context Protocol (MCP)-enabled automation and interactivity on its influencer marketing platform, AnyTag. The update introduces agentic AI functionalities that make campaign planning, influencer search, and insights more seamless and accessible than ever.
With this upgrade, AnyTag users can now interact with a conversational AI agent via the AnyTag interface or popular messaging platforms, executing a wide range of tasks through natural language. In an era where marketers often juggle multiple tools to run influencer campaigns, AnyMind’s integration allows teams to work intuitively without switching between systems—positioning the company among the first globally to integrate conversational-based interactions into influencer marketing workflows at scale.
The AI-driven enhancements include advanced influencer searches based on follower insights and post categories, campaign creation and management, and real-time access to campaign performance data. MCP acts as the intelligent backbone, enabling large language models (LLMs) to interpret complex user requests and securely trigger the right actions within AnyTag’s backend—essentially turning the platform into a digital teammate for marketers.
Aditya Aima, Managing Director, Growth Markets; Co-MD, India and MENA, AnyMind Group, said, “India’s influencer ecosystem is moving at breakneck speed, with creators and brands shaping consumer journeys every single day. With MCP-enabled AnyTag, we’re putting the power of intelligent automation directly into marketers’ hands, whether that’s discovering the right influencer, building a campaign in minutes, or accessing performance insights instantly. For Indian marketers, this means less time spent on repetitive tasks and more time for strategy, storytelling, and scaling impact across platforms.”
This launch aligns with AnyMind Group’s broader strategy of embedding AI and automation across its product suite, building an end-to-end business infrastructure that unifies digital commerce, marketing, and operations into one scalable ecosystem.
First launched in 2016, AnyTag enables marketers to discover influencers across APAC and globally, while activating, managing, and attributing influencer marketing campaigns. The platform also offers social media analytics, user-generated content management, AI-powered content generation, and workflow automation. AnyTag integrates with major platforms such as Instagram, TikTok, YouTube, X, Facebook, Douyin, Threads, and XiaoHongShu.
