Mumbai: Bath & Body Works, a fragrance-first brand, has unveiled its Diwali campaign featuring Bollywood actress Wamiqa Gabbi. The campaign celebrates the joy of creating unforgettable festive memories, positioning Bath & Body Works as the go-to destination for luxurious candles this season.
This Diwali, Bath & Body Works invites customers to celebrate the festival of lights with its iconic candles—a perfect blend of luxury, warmth, and fragrance that elevates every gathering. Headlined by Wamiqa Gabbi, the campaign highlights how these candles go beyond scent to become the centerpiece of cherished festive moments with friends and family. Blending seamlessly into festive décor, Bath & Body Works candles add a touch of celebration and warmth to every corner of the home.
Tushar Ved, President – Apparel Group India, said, “At Apparel Group, we believe that fragrance is more than just a product. It’s an experience that transforms everyday moments into lasting memories. This Diwali, through our partnership with Wamiqa Gabbi for Bath & Body Works, we’re spotlighting our iconic candles as the perfect way to light up every celebration with joy, warmth, and luxury.”
With a focus on candles, the campaign reinforces Bath & Body Works’ position as the ultimate destination to light up every home with fragrance-filled celebrations. From gifting to self-indulgence, the brand brings the magic of Diwali into every space, making it synonymous with memorable festive moments.
The brand offers fragrances that capture every mood and moment, from the fresh notes of Sun Drenched Linen and Eucalyptus Mint to the cozy warmth of Mahogany Teakwood Intense and the gourmand sweetness of Strawberry Pound Cake. The diverse range also includes White Gardenia, Lake Side Morning, Midnight Blue Citrus, and Kitchen Lemon, ensuring every home is filled with scents that elevate décor, uplift gatherings, and make Diwali celebrations truly unforgettable.
This festive season, light up your home and heart with Bath & Body Works candles, where every fragrance transforms moments into lasting memories.
