Approach Bollywood, a Bollywood & Entertainment Newswire, has launched its quirky digital campaign ‘ Aaj Mere Paas Gadi Hai’ for don’t drink & drive on new year evening. The digital campaign will run on social media till 1st January, 2023. The digital campaign will give a social message of ‘Don’t Drink & Drive’ on New Year Eve. The campaign has been launched focusing on witnessing accidents on roads & crimes every year on New Year evening due to drunken driving & drunks.
Approach Bollywood has been launched by Approach Entertainment Group. Approach Entertainment is an Award Winning Full Fledged Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing Company with operations in Mumbai, New Delhi, Gurugram, Chandigarh, Kolkata, Goa & Dehradun.
Approach Bollywood has also roped in influencers in the campaign. The audience can instantly connect with its bollywood theme playing around the most successful film in Bollywood history Deewar starring Amitabh Bacchan & Shashi Kapoor. In its first version which has been already launched, Amitabh Bacchan is asking ‘Aaj Mere Paas Gadi Hai, bangla hai, bank balance hai , even then i don’t drink & drive ’.
In the second ad which will be launched on 31st eve, We have the famous bollywood dialogue ‘ kanoon ke haath bahut lambe hote hain ‘ explaining its not good to drink & drive with law will catch you in any way .
In the don’t drink & drive campaign, Approach Bollywood is giving a social message for New Year Evening 2023.. In another digital ad which will be launched now, Veeru asks Basanti “ Don’t dance in front of these dogs. They create a scene after drinking” Here Approach Bollywood gives a message of Don’t Drink, Drive & don’t create a scene \. The social message of Don’t Drink & Drive has been blended well in with Approach Bollywood’s digital campaign.
Speaking on the new digital campaign, Sonu Tyagi, Founder, Approach Entertainment reveals, “Drunk Driving is very rampant on New Year Eve. We want to save lives & innocent people who sleep on the road as they are most vulnerable on 31st night. So we also added the social message in a bollywood way.”
