Mumbai: Arth by Emcure, a holistic wellness brand blending science with nature, has launched its new initiative, “Invest in Iron”, in collaboration with cricket icon M.S. Dhoni on the occasion of World Iron Deficiency Day. The campaign aims to raise nationwide awareness about anemia and emphasize the critical role of iron in sustaining energy, vitality, and long-term well-being.
Iron deficiency remains one of India’s most pressing health challenges. Fatigue, often overlooked, is among the earliest signs of low iron, yet millions of Indians remain unaware of its impact on daily productivity and overall health. With 57% of Indian women reportedly affected by anemia, early detection and prevention are crucial.
Known for his disciplined approach to health and widespread appeal, M.S. Dhoni lends credibility to the campaign. In the campaign film, Dhoni urges people to pay attention to their body’s signals and take proactive steps by checking their iron levels.
Speaking about the initiative, Namita Thapar, Executive Director, Emcure Pharmaceuticals, said, “At Arth, our commitment has always been to educate first, whether it was the importance of sleep earlier or iron today. Our purpose is to empower people with knowledge so they can make informed decisions about their well-being. With ‘Invest in Iron,’ we want India to recognize that monitoring iron levels is essential to maintaining everyday energy and long-term health. Making this simple investment today can improve the quality of life for millions.”
To support this mission, the brand encourages individuals to get tested and adopt accessible formats for iron intake. Arth Iron Gummies, formulated with Ferrous Ascorbate, offer 67% better absorption compared to commonly available iron salts and supplements. These gummies provide a convenient, gentle, and easy-to-consume option, particularly for those who struggle with traditional iron supplements, supporting improved iron levels, combating fatigue, and enhancing overall energy.
The “Invest in Iron” initiative underscores Arth’s purpose-driven approach to wellness, inspiring people to stay informed, prioritize their health, and take simple steps that lead to meaningful improvements in daily life.
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