Mumbai: Following the 38th Annual General Meeting, the ASCI board has appointed Partha Sinha, President & Chief Brand Officer at Bennett Coleman & Company, as Chairman for 2024-25. Sudhanshu Vats of Pidilite Industries is Vice-Chairman and S. Subramanyeswar of MullenLowe Lintas Group is Hon. Treasurer.
With vast experience at top companies like Bennet Coleman, Ogilvy, Publicis, BBH, McCann, and Citibank, Sinha excels in brand marketing, media, and communications.
Partha Sinha expressed a compelling vision for ASCI, “Being the chairperson of ASCI is both an honour and a profound responsibility, especially as our industry is under greater scrutiny by our stakeholders. With rapid changes in the digital environment and the emergence of new challenges. ASCI is committed to not just keeping up but to staying ahead. Deploying technology and AI to monitor errant advertising as well as putting our might behind preventive measures will be our focus in the days to come. This will ensure that creativity and responsibility coexist, creating an ecosystem that values consumers and encourages innovation.”
Reflecting on his term, outgoing Chairman Saugata Gupta said, “Leading ASCI through a period that witnessed significant development and change has been a privilege. This year has been marked by historic milestones, including the formation of the ASCI Academy, which has become a cornerstone in promoting responsible and progressive advertising. Our commitment to training and capacity building, creating new direction via our thought leadership work, reflects a culture of responsibility from the ground up.”
ASCI has shown significant progress in achievements and strategic initiatives, reinforcing its commitment since establishing ASCI Academy. The Academy’s expansion is crucial for industry training, impacting over 33,300 professionals with ethical principles.
ASCI has engaged in research partnerships on generative AI’s impact on advertising with Khaitan & Co., D&I in India with UN Women and Kantar, and privacy with Lexplosion.
In the past year, ASCI co-hosted and joined consultations on topics like dark patterns, green claims, and surrogate advertising. New guidelines were introduced, covering deceptive patterns, charitable cause marketing, and green claims ads.
ASCI updated its code to keep pace with industry changes and consumer expectations. This year, it managed over 10,000 complaints and reviewed 8,200 ads, solidifying its watchdog role. ASCI continues its commitment to ethical and transparent advertising.
