The Advertising Standards Council of India recently published a discussion paper titled ‘Dark Patterns in Advertising’ highlighting how certain UI/UX deployed by digital platforms could manipulate consumer choices and consumption patterns to the detriment of consumer interest.
The self-regulatory organisation had invited public feedback and comments on the recommendations of the discussion paper which will help ASCI extend its self-regulatory code on objectionable ads to cover dark patterns too.
Now, ASCI has extended the deadline for the feedback until the 16th of January 2023 based on requests it has received from a few organizations. Submissions by any member of the public or any organization public can be sent to [email protected]
