Ashok Leyland, the flagship company of the Hinduja Group, today introduced its new brand tagline “Koi Manzil Door Nahin”.
Marking the beginning of 75th year of operations in the country,Dheeraj Hinduja, Executive Chairman, Ashok Leyland, along with Shenu Agarwal, MD & CEO, Ashok Leyland and Piyush Pandey, Chairman of Global Creative & Executive Chairman, Ogilvy Group, together launched the new tagline while unveiling the new ad campaign.
The new tagline reflects Ashok Leyland’s belief that there are still goals to be achieved and dreams to be realized for the company and its stakeholders. The tagline also celebrates the company’s past journey while looking ahead to the future. The brand believes that having the right partner makes it possible to achieve any dream, no matter how far it may seem.
Dheeraj Hinduja, Executive Chairman, Ashok Leyland, said, “I am delighted to launch the new brand positioning for Ashok Leyland “Koi Manzil Door Nahin”. This is an embodiment of what we truly believe – which is, our customers come first and everything that we do is to enable our customers transform their lives and move closer to their dreams and goals through our innovative products and services. In this current environment where everything seems so volatile, we want to reassure our partners and customers, that with us, no dream or destination is too far. We are by their side, like we always have been.”
Piyush Pandey, Chairman of Global Creative & Executive Chairman, India, Ogilvy Group, commented, “It is a privilege for me and my team to partner Ashok Leyland, a brand that has partnered India almost all through its nationhood. It is a brand which is not only technologically state-of-the-art, but at a human level, is totally state-of-the-heart. In Ashok Leyland’s endeavour to constantly reach greater heights, we have arrived at the spirit of ‘Koi Manzil Door Nahin’ – the new tagline and the spirit the brand.”
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