Mumbai: Asian Paints Woodtech welcomes viewers to explore the world of wood in its new digital series, ‘Into the Grain’. This digital series takes viewers on a journey of wood, from majestic forests to the art of intricate craftsmanship. Each grain of wood holds a narrative, and through this series, Asian Paints encourages viewers to discover these stories and find inspiration in the beauty and complexity of wood.
Produced by Stories in Motion ‘Into The Grain’ shines the spotlight on architects and designers. It features sites from across India, highlighting projects that celebrate wood as the primary material. Viewers will see designers discussing their design process, placing special emphasis on the different ways wood alongside Asian Paints WoodTech wood finishes have been used on their site. Through the narrative, the series celebrates WoodTech Emporio range – products by Asian Paints that it said aim to designed to elevate and preserve the innate beauty of wood. It captures how architects and designers enhance and preserve the beauty of their woodwork designs with WoodTech’s luxury Italian PU finishes.
Wood has long been celebrated for its versatility, beauty, and structural capabilities, solidifying its position as a staple material in both traditional and modern home design and construction. From foundational elements like flooring and doors to the finer accents of furniture and accent walls, wood’s resurgence in popularity is captivating the imaginations of designers and homeowners alike explains the company. Featuring their WoodTech Emporio Gold and WoodTech Emporio Palette, ‘Into the Grain’ highlights the transformation of wood through their Italian finishes that are curated to meet the diverse climate challenges and different weather zones of the Indian subcontinent.
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