Elections in India present immense potential to media companies and Asianet News Network group delivered unmatched performance. The company capitalized on its decades of experience to create an election day counting experience on May 23, 2019, that audiences trusted and absorbed. A well-woven synergy between the legacy businesses and the newer digital platforms laid the foundation for achieving another glorious milestone.
“Verdict 2019” was a thunderous success for the Group. With meticulous preparation, the group was able to deliver the mandate with accuracy and speed to its audiences.
While India gave a conclusive mandate to the Narendra Modi Government, viewers gave a resounding vote to Asianet News channel as their medium of choice when it came to Election Counting Day coverage in Kerala. Our dedicated effort to deploy 300 experts across the country to ensure an accurate read of the trends and institute a special 50-member team to refine the data for output paid rich dividends. In the peak of counting time between 8:00 AM and 2:00 PM, Asianet News was the No.1 viewed news channel among Malayalam and English media networks across India with 5,67,000 impressions in the crucial 22+ TG.
The digital wing, Asianetnews.com logged 32 Million Viewers on counting day and experienced a 137% growth in direct traffic. A 200% increase in Video Views also played an instrumental role. App engagement also witnessed a stupendous growth of 929%, thereby making it a force to reckon with.
Suvarna News was the preferred destination for election news coverage in Karnataka. The channel surpassed expectations to deliver a 120% growth in viewership on counting week across state and 168% in the below 10Lac Urban market. The channel had total impressions of 30 mn on counting day, clearly establishing it as the preferred destination for election news coverage in the state.
Kannada Prabha, the group’s daily did an exhaustive, in-depth and graphical 16-page special coverage post the results which received rave reviews from audiences across the state – a testimony to its 17.4% growth in readership.
Amit Gupta, MD, Asianetnews Media and Entertainment said, “General Elections are the world cup for a news media company. 2019 General elections demonstrated that unparalleled quality and integrity in news reporting does get rewarded. Asianet News Network and all its brands namely, Asianet News, Suvarna News, Asianet News.com and Kannadaprabha.in occupied the top spot in regional arena and in national arena. The growth was steep enough in case of Asianet News to outperform GEC/ English National channels. Kannada viewers in India and across the world laurelled us with the highest number of impressions and enabling a 120% growth. Asianetnews.com our Digital platform reported astronomical growth rates ranging from 137% to 930% for our organic digital traffic to APP traffic growth. We are humbled by this response and assure to stay committed to the gold standard of our product / content delivery to our patrons / viewers / customers.”
Abhinav Khare, CEO, Asianetnews Media and Entertainment said, “The performance delivered by the Group on May 23, a day where every media house scrambled to put its best foot forward, only speaks volumes of what we can achieve. This has truly set the ball rolling for India’s #1 vernacular media-tech firm to make its mark in the bigger stage.”
