Mumbai: Assembly Global, a Stagwell network company, has named Manoj Kandasamy as Managing Director, India, placing him in charge of the agency’s overall business and growth strategy in the market. He will be based in Bengaluru and oversee strategy, client experience and leadership, along with full operational and P&L responsibility for the India unit.
Kandasamy joins Assembly after serving as Chief Digital Officer at WPP Media from December 2023 to February 2026. In that role, he held dual leadership mandates across Motivator at a national level and Wavemaker in South India, managing a team of more than 30 digital specialists across five offices.
In his new position, he will steer Assembly’s India operations within what he describes as a highly complex digital landscape marked by a vast consumer base, fragmented platforms and distinct purchase behaviours. His stated priority is to better connect market insight with execution and enable faster, more decisive business actions for clients.
Prior to WPP Media, Kandasamy was National Head of Agency Sales at ShareChat, where he led nationwide advertising sales across ShareChat and Moj while managing the division’s P&L. Earlier, he spent over five years at Adobe as Senior Marketing Manager, driving global digital marketing programmes for Adobe Digital Learning solutions across programmatic, social and account-based marketing.
His career also includes a stint at Flipkart as Senior Manager, Agency Sales, where he worked on partnerships for the Flipkart Ads platform. He has additionally held roles at RoomsTonite and WPP Media earlier in his career, along with account management positions across agencies such as Grey India, RK Swamy BBDO, Telibrahma and Origami Creative.
The appointment strengthens Assembly’s leadership bench in India as the Stagwell network continues to scale its integrated media and marketing capabilities in the market.
