Bengaluru: Parksons Cartamundi, a manufacturer of playing cards and collectible cards, has entered into a strategic partnership with Assiduus Global, a leading AI-powered cross-border e-commerce accelerator. This collaboration aims to boost Parksons Cartamundi’s e-commerce presence, enabling the brand to expand its reach across India’s largest online marketplaces, such as Amazon and Flipkart.
As a company with a strong offline presence—serving over 4,000 wholesalers and reaching 300,000 retail touchpoints—Parksons Cartamundi is now set to tap into the growing digital market. With Assiduus Global’s cutting-edge technology and e-commerce expertise, the partnership will enhance the visibility of Parksons Cartamundi’s products, improving customer engagement and satisfaction.
“E-commerce is revolutionizing the way India shops. Partnering with Assiduus is a strategic step toward strengthening our online footprint and reaching a much larger audience across the country,” said Kapil Kejriwal, Managing Director & CEO of Parksons Cartamundi Pvt. Ltd.
Through this collaboration, Parksons Cartamundi will showcase a wide variety of its popular products on leading online platforms. These include well-known brands such as Bicycle, Merleane, Meredian, Black Box, COPAG, and more, catering to both new and existing customers.
Somdutta Singh, Founder & CEO of Assiduus Global, commented on the partnership, saying, “Our partnership with Parksons Cartamundi signifies our commitment to helping brands scale their online presence in the fastest and most cost-efficient way. Our tech-enabled platform simplifies e-commerce operations by managing everything from demand planning and product listing to last-mile delivery across global and domestic marketplaces, as well as direct-to-consumer platforms.”
The partnership also leverages Assiduus Global’s advanced data analytics capabilities, which will provide Parksons Cartamundi with valuable insights into shopper behavior. These insights will enable the brand to refine its product offerings and optimize its marketing strategies, ensuring a more personalized and effective customer experience.
