Gurugram: Assurance Intl Limited has announced the strategic appointment of Anupam Srivastava as Vice President – Sales & Marketing, reinforcing its commitment to strengthening its leadership and accelerating growth across key portfolios, including Goodyear (Lubricants & Filters), STP (Lubricants, Filters & Batteries), and ACDelco (Lubricants & Batteries).
Bringing with him over two decades of experience in the lubricants and FMCG sectors, Mr. Srivastava is known for his deep market insight, business scaling expertise, and exceptional leadership in building robust sales teams and distribution networks.
“We are delighted to welcome Anupam into the Assurance Intl leadership team. His dynamic vision, operational depth, and proven execution capabilities make him the perfect fit to drive our next phase of growth,” said Mukesh Sharma, CEO, Assurance Intl Limited. “His understanding of consumer markets and ability to build high-performing teams will further strengthen our brands and channel networks.”
Previously with Gulf Oil, Srivastava held roles of increasing responsibility, rising from Area Business Manager to General Manager, and was consistently recognised as a top-performing Regional Head. His work significantly enhanced market penetration, rural expansion, and portfolio transformation. He has also contributed meaningfully in senior roles at Valvoline Cummins Ltd., Castrol, Reckitt Benckiser, and Dabur, bringing a holistic perspective to sales and brand strategy.
Speaking on his appointment, Anupam Srivastava shared, “It’s an exciting time to join Assurance Intl. The brands we manage have huge potential to shape the future of the Indian automotive aftermarket. I look forward to working with the team to deliver breakthrough growth and create long-term value for our stakeholders.”
Srivastava’s onboarding reflects Assurance Intl’s broader effort to build a future-ready leadership team, focused on scaling innovation, deepening market presence, and driving meaningful customer engagement in India’s evolving automotive and mobility landscape.
