Taiwanese technology company Asus India marked the International E-Waste Day with its #DiscardResponsibly campaign, aimed at promoting responsible e-waste disposal. The campaign is themed around “You can recycle anything with a plug, battery, or cable!” underscores driving awareness among end users about the repercussions of improper electronic waste disposal.
According to the United Nations, 8 kg of e-waste per person will be produced globally in 2023, which 61.3 million tonnes of electronic waste will make its way to the landfills.
On the #DiscardResponsibly-2023 campaign, Eric Ou, Country Head, ASUS India, said, “Asus globally has been a harbinger of change, be it via the technology solutions that we have brought closer to our customers or by undertaking the challenge and aligning efforts to curb and reduce the growing e-waste in the world. Asus believes the staggering need for inculcating sustainable practices and contributing towards setting up a more prevalent circular e-waste economy. By 2025, we aim to achieve a global recycling rate of 20 pc for Asus products and this will only be feasible if we are supported by our customers who have trusted us day in and day out. Seeking their support and furthering our vision of ‘my responsibility, discard responsibly,’ we at Asus India are elated to announce the #DiscardResponsibly-2023 campaign.”
As part of the campaign, Asus India has set up a toll-free helpline number (1800 2090 365) and portal, https://asus.in/discardresponsibly/, where consumers can get information about how to dispose e-waste, and also schedule pick-up slots for collection by Asus representatives.
The company will also drive an on-ground awareness campaign at over 40 Asus stores. Employees at the store will detail the steps that will help customers reduce e-waste while also taking cognisance of how they can contribute to the initiative. People buying laptops from Asus stores will also be presented with a jute bag and a plant as a pledge to reduce waste.
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