Huella Services, works in the digital advertising landscape. It focusses on blending technology with creative ingenuity. By crafting campaigns that inspire and deliver measurable results, Huella looks to transform traditional advertising into immersive and impactful experiences.
With flagship platforms like Newsroom AI and NEXad, Huella empowers brands to engage their audiences in meaningful ways while driving exceptional performance. Its expertise also extends to transaction-based platforms, offering scalable solutions that unlock growth and maximize revenue potential.
It started in 2021 and the focus rests on innovation, creativity, and value empowerment.
Medianews4u.com caught up with Prrincey Roy, Co-Founder and CEO, Huella Services
Q. What was the market gap seen that prompted the launch of Huella Services three years back? So far, what progress has been made?
In 2021, digital advertising was just more of the same: boring formats, zero engagement, and brands struggling to stand out. Advertisers were spending big but seeing little impact, and there wasn’t much innovation. So, we built Huella to shake things up. We wanted ads that didn’t just show up—but actually made people stop, engage, and remember.
We combined tech with storytelling to create ads that deliver performance and creativity. Three years later, we’ve grown from a tiny four-person team to a full-fledged company with offices in Delhi, Mumbai, and Bangalore. Our products—Newsroom AI, NEXad, CRED, Blinkit —are not only working but also changing the game.
We’ve been growing at 150% year over year, and the reason is simple: brands were tired of the usual, so we gave them something better. And we’re nowhere close to done.
Q. What goals have been set for 2025 in terms of revenue, growing the client roster, etc?
The last three years were all about building the foundation—setting things up, proving our model, and ensuring we had the right products and people in place. 2025 is about growing, scaling faster, and expanding our reach.
We’re not just growing—we’re launching new products, opening new markets, and intensifying our focus on innovation. NEXad is taking over CTV, and we’re scaling AI-assisted ads within Newsroom like never before. At the same time, we’re expanding into new geographies, exploring markets that are ready for high-performance, interactive advertising.
Of course, revenue growth is always in focus. We’re aiming for another year of triple-digit growth, but more than that, we want to attract brands willing to push boundaries—the ones that aren’t just looking to run ads but to make an impact.
We’re also being very intentional about partnerships. It’s no longer just about inventory access—it’s about who helps us drive better performance, creativity, and client outcomes. 2025 is about making Huella the first choice for brands who want ad tech that delivers. This is the year we go from established to undeniable.
Q. Could you shed light on recent campaigns done that have delivered measurable results?
One of our biggest wins was a CTV campaign on NEXad for a top e-commerce brand. But here’s the thing—this wasn’t just another ad playing in the background. It was interactive, engaging, and actually got people involved. And the numbers backed it up—the engagement rates blew past industry benchmarks. It proved what we’ve been saying for a while now: CTV isn’t just a branding tool; it’s a full-fledged performance channel if you use it right.
Then, there was this auto brand we worked with. They didn’t just want to show off a car and throw a price tag on the screen. They wanted something that spoke to different types of buyers. That’s where Newsroom AI came in. We used AI to create different ad versions automatically, tweaking the messaging based on who was watching. The result? Way more engagement, better interactions, and actual performance—way beyond what standard digital ads could pull off.
Honestly, we see this across the board. Brands using AI-assisted ads under Newsroom AI are seeing higher engagement than native ads. Why? Because no one wants to be force-fed another generic ad. If it’s personal, interactive, and actually interesting, people pay attention. And that’s precisely what we help brands do.
Q. What is the agency’s strategy going to be to help maximise market share for brands and advertisers in 2025?
We’re focussed on three things:
· AI-powered creativity – Scaling ad variations without losing impact.
· CTV expansion – Bringing high-attention, premium ad formats to brands.
· Smarter programmatic buying – Making sure brands get better targeting, better reach, and better returns.
It’s not about running ads; it’s about running the right ads, in the right places, for the right people.
Q. Which are the key markets and regions that Huella Services will target for growth in 2025?
While India remains our primary market, we are actively looking at expanding into Southeast Asia and the Middle East. These regions have high digital adoption rates and a growing demand for CTV and interactive programmatic solutions.
Additionally, we are looking at key global partnerships that allow us to extend our platform’s capabilities into North America and Europe, where programmatic innovation is accelerating.
Q. NEXad is aiming to make an impact in CTV advertising. Are clients now more receptive to this ad vehicle?
Absolutely. CTV is no longer a ‘nice-to-have’; it’s a must-have. Brands now realise that CTV combines premium content with digital precision—something traditional TV never could.
Our conversations with advertisers have shifted from “Should we test CTV?” to “How do we scale it effectively?”. NEXad is addressing this demand by offering programmatic CTV solutions that blend audience insights with interactive, measurable ad formats.
Q. What growth trends does the agency expect to see happen in the CTV ad space in 2025?
· Programmatic CTV will dominate – More brands will shift from traditional TV buys to automated, data-driven CTV.
· Shoppable & interactive CTV ads will take off – Ads will let viewers engage, shop, and act instantly.
· AI-driven personalization will set the standard – CTV ads will become smarter, more relevant, and more performance-focused.
The next phase of CTV isn’t just about reach but measurable engagement and conversion.
Q. NEXad also focusses on interactive programmatic technology. For website owners and online platforms is the choice between direct sales and programmatic sometimes difficult?
Not really—it’s just been misunderstood for a long time. Publishers have always thought they had to choose between direct sales and programmatic, but the truth is, they don’t. The best ones are figuring out how to use both to their advantage.
That’s precisely where NEXad and Newsroom AI come in. We’re not here to compete with anyone, and we’re definitely not replacing anything. We give publishers the tools to sell more innovative ad formats, which helps them increase their revenue and improve performance.
At the end of the day, we’re a tech company—but our tech is all about creative excellence. Whether it’s making CTV ads more interactive or helping brands scale dynamic creatives with AI, everything we build is designed to make ads work better.
So, no, this isn’t about forcing publishers to choose one model over the other. It’s about giving them better options to make more money, sell smarter, and deliver better ad experiences. It’s as simple as that.
Q. How are the partnerships with companies like Newsroom AI, Accelerate, AdOnMo and Jukin Media coming along?
We started with partners like AdOnMo, Jukin Media, and Accelerate, and we’ll always be grateful for their early belief in Huella. As we’ve grown, we’ve realigned our partnerships to focus on what truly fits our vision today—building AI-powered, performance-first ad solutions.
Newsroom AI remains a key partner, helping us scale AI-assisted ads. We’re focused on partnerships that drive real innovation and growth.
Q. How has the Huella integrated AI into its operations? Is the use of AI going to be the difference between success and failure for agencies in the coming three years?
AI is baked into everything we do—it’s not an add-on; it’s the engine. We use it to scale creative production, improve ad performance, and optimize campaigns in real time.
As for the next three years? AI won’t just be an advantage—it’ll be the baseline. Agencies that don’t figure out how to use it effectively will find themselves falling behind fast.
Q. How does Huella Services use data analytics to identify market gaps?
At Huella, we don’t just follow industry trends—we spot opportunities where brands and publishers are leaving money on the table.
· Understanding what engages audiences: Through Newsroom AI, we see what kind of creatives, messaging, and formats drive actual interactions. This helps us identify where traditional ad formats are failing and where there’s room for innovation.
· Bridging gaps between direct and programmatic sales: Both NEXad and Newsroom AI help publishers and brands move beyond standard inventory sales. By analyzing performance across interactive ad formats, we help publishers monetize smarter and increase their yields.
· Finding untapped ad formats: The way brands approach CTV, programmatic, and AI-driven ads is evolving. We look at which formats are underutilized and find ways to make them more interactive and performance-driven.
· We don’t just rely on campaign metrics—we use actual engagement data, creative performance insights, and publisher challenges to figure out where the industry needs better solutions. That’s what drives our product innovation.
