• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Sunday, June 26, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

At Manzar we are in a vantage position because our currency is STORY!: Sunil Doshi, Manzar Studios

by Kalpana Ravi
January 28, 2021
in Exclusive, Featured
3 min read
At Manzar we are in a vantage position because our current is STORY! : Sunil Doshi, Manzar Studios
Share Share ShareShare

Manzar Studios is an entertainment company based out of Mumbai that acquires foreign high-concept IP for adaptation and trans-creation in India along with developing and producing original content. It also curates and distributes compelling foreign IP for India and the sub-continent. Manzar Studios is a joint venture between Sunil Doshi, a creative entrepreneur, founder, and CEO of Alliance Media, and Rainshine Entertainment which creates, nurtures, and develops content studios for Indian and global audiences.

Sunil Doshi – Director at Manzar Studios in an exclusive chat with MediaNews4U speaks on the collaboration with Rainshine Entertainment and more.

You have had a dynamic career. Can you please share some lines on the same?

I have been fortunate to have some extraordinary opportunities. Right from founding ABCL, NDTV Lumiere, The Adaptation Company, Alliance – India’s first talent management company, packaging KaunBanegaCrorepati with Amitabh Bachchan, SatyamevJayate with Aamir Khan, Koffee with Karan Johar to being an advisor to many media and entertainment companies to now starting Manzar Studios, I have had great opportunities after my earlier stint with Tata Telecom in the sunrise industry of media and entertainment.

You have now launched Manzar Studios in collaboration with Rainshine Entertainment. Can you please share some insights on this new venture of yours?

It is a collaboration that I am looking forward to nurturing as we have a great synergy of creating differentiating content. It consists of original as well as adaptation of riveting stories that are backed by immense research and development.

Today content has become King for the audiences. How are you going to curate/ produce content for this TG?

I believe we are a “Storysmith”! We see a huge opportunity to foster an idea that stories are the next big talent rather than the renowned talent and celebrities! In my opinion, we will see a paradigm shift soon where creative outfits and talent agencies will represent stories rather than individuals. At Manzar, we are in a vantage position because our content is our currency! We have access to great stories from around the world and their possibilities in adaptation, keeping our socio-cultural fabric and specific contextual nuances in mind.

We will research, identify, adapt and develop stories for multi-hyphenated approaches and work with various collaborators to bring them to over 700 million screens in India and various globally! “Local for Global” and “Global for Local” will be the essence of our story curation and development journey. We will also work with various partners on co-productions, licensing, and distribution arrangements in different Indian languages.

Other than producing content you are also going to venture into distribution, any reasons for this move?

Yes, we are currently distributing few marquee titles like ‘I am Greta’ – a documentary on Greta Thunberg which premiered at the Venice Film festival a few months ago, ‘Hillary’ which is on SONY Liv, and some other award-winning titles like Yalda, Persian Lessons, SuperNovaamong others from Europe and North America. Since we are a story-first company, we want to bring the stories that resonate with the ethos of Manzar to India – out of which a few them we would like to adapt for productions while the rest, we would like to curate and distribute.

There has been a surge in OTT viewing with theatres closing, any plans to create content for OTT? Also, will you be venturing into TV Production?

As mentioned above, we are screen agnostic and we would create differentiating content for consumption across multiple screens including linear and non-linear platforms!

There are also plans to get IP’s of acclaimed foreign content, can you elaborate on this?   

That’s correct – IPs of foreign content are going to be in great demand because of various reasons. We feel that post-pandemic, there will be a dearth of content and the supply to various screens will be limited due to the ongoing fear and various restrictions amongst the talent stakeholders. Secondly, such IPs drastically reduce the lead time of creating and producing content as there is already an idea/story, script, and reference material available to contextualize into our traditional story-telling. Moreover, it makes it easier to rope in talent as there is an already existing successful IP. Not just that, but it also increases the speed to market. Lastly, it provides the sought after ability to tell global stories in the new porous world.

Tags: Manzar StudiosRainshine EntertainmentSunil Doshi

Related Posts

Star Jalsha to premiere its new fiction show 'Saheber Chithi' on 27th June
Featured

Star Jalsha to premiere its new fiction show ‘Saheber Chithi’ on 27th June

by Editorial
June 25, 2022
0

Star Jalsha is all set to premiere its new fiction show, ‘Saheber Chithi’ on  27th June and will air every...

Read more
Rajeev Butani joins Prodapt’s Board of Directors
Featured

Rajeev Butani joins Prodapt’s Board of Directors

by Editorial
June 25, 2022
0

Hyderabad: Prodapt, a global consulting, technology, and managed services provider to the connectedness industry, announced that Rajeev Butani, CEO and...

Read more
Cannes Lions honours AB InBev with Creative Marketer of the Year

Cannes Lions 2022: DDB Mudra, Enormous Brands, FCB India, Leo Burnett, VMLY&R among shortlists on Day 4

June 23, 2022
Cannes Lions Day 4: A Hat-Trick for Dentsu Creative with one more Grand Prix; With 19 more Lions India’s metal tally stands at 39

Cannes Lions Day 3: Dentsu Creative bags second Grand Prix; With 10 more Lions, India’s metal tally stands at 20

June 23, 2022
Cannes Lions 2022: DDB Mudra, Dentsu, Ogilvy, FCB India, VMLY&R, McCann India among shortlists on Day 2

Cannes Lions 2022: Ogilvy, FCB India, McCann, BBDO India, Mindshare, Dentsu, VMLY&R among shortlists on Day 3

June 22, 2022
Cannes Lions honours AB InBev with Creative Marketer of the Year

Cannes Lions Day 2: Dentsu Creative India shines with a Gold, India’s metal tally stands at 10

June 22, 2022
Cannes Lions 2022: DDB Mudra, Dentsu, Ogilvy, FCB India, VMLY&R, McCann India among shortlists on Day 2

Cannes Lions 2022: DDB Mudra, Dentsu, Ogilvy, FCB India, VMLY&R, McCann India among shortlists on Day 2

June 21, 2022
ABP Network appoints Sameer Rao as CEO of ABP Creations

ABP Network appoints Sameer Rao as CEO of ABP Creations

June 21, 2022

Subscribe to Newsletters

Trending

Suzhal – The Vortex, Exquisite and Inquisitive
Exclusive

Suzhal – The Vortex, Exquisite and Inquisitive

by Anup Chandrasekharan
June 25, 2022
0

I usually don't have the patience to binge-watch a series, but Suzhal: The Vortex, the new series from Amazon Prime,...

Zee cinema brings the WTPs of The Kashmir File’ and Attack: Part 1 on June 25 & 26

Zee cinema brings the WTPs of The Kashmir Files and Attack: Part 1 on June 25 & 26

June 23, 2022
Dangal TV to launch new fantasy show ‘Ishq ki dastan- Naagmani’

Dangal TV to launch new fantasy show ‘Ishq ki dastan- Naagmani’

May 31, 2022
BARC Ratings of Hindi GEC for week 35

BARC Ratings of Hindi GEC for week 35

September 8, 2016
BARC Week 13

BARC Week 13: Sony Pal becomes the leader in U+R and Rural

April 6, 2017

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2022 JNews - Premium WordPress news & magazine theme by Jegtheme.